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Follow on Google News | International Coupons launches Australian coupon code siteInternational Coupons, an e-commerce group maintaining a chain of coupon web sites, has announced the launch of several new coupon sites, this time under a new brand “Picodi”.
The company owns KodyRabatowe.pl and IndirimKodlarim.com, the largest coupon sites in Poland and Turkey, respectively. It has a strong market presence in Brazil, Czech, Russia, Mexico, and Spain. Recently, it has started to operate in India as Couponada.in, where it is growing in strength day by day. In March 2015, the company announced the launch of a new coupon site that will collect online bargains for the Australian online shops. Picodi.com (http://au.picodi.com) The Group’s CEO Szymon Dobosz said: “Expansion into new markets has always been a part of the company’s strategy. Our goal is to reach online shoppers from around the world and spread the idea of coupon codes.” By creating and rolling out the international website name, the company wants to achieve a strong and coherent brand identity that uses the “Picodi” name. “We hope to build a strong brand presence and turn Picodi into a synonym for discount shopping”, adds the CEO. Picodi will offer free listing of online promotional codes and deals to Australia’s and South Africa’s favourite online fashion shops, supermarkets, flight and hotel booking sites and other shopping websites. Users will be able to create accounts, sign up for newsletter, join social media, and soon, take advantage of mobile apps for tablets and smartphones. The new brand strategy is strictly connected with the future launch of Picodi apps that will facilitate online shopping on-the-go and provide smooth user experience. The Picodi service is completely free of charge and does not require registering. End
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