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KAARYAH’s agile business model leads to better Visitors on-site
KAARYAH’s JiT backend allows for the team to increase Raw Material working Capital cycles thereby keeping a large portion of it un-committed to finished goods which in turn allow for more designs offering per rupee invested in raw material.
Given this agility KAARYAH adds 150+ new designs every month to its catalog on own site http://www.kaaryah.com and its marketplaces. Aside from interesting Operational and Financial efficiencies this also has started to lend itself to customer related behavior
1. Frequent catalog additions has led to high visitors per month
2. Higher ASP. With frequent catalog uploads KAARYAH has truly established customer empathy who recognize that the product is truly “made for them” to solve an existing problem. This is rewarded by higher affinity to brand and therefore higher price per product sold
KAARYAH.com traffic went up 1.8X with increase in SKUs of 1.5X. Design efficiency has perhaps represented itself in financially prudent customer acquisition online, which is perhaps the biggest challenge industry wide.
“We don't just sell a shirt or pant we create solutions that solve problems our customers face vis-à-vis apparel. Design relevance to Voice of Customer is key to our brand. Operationalizing this with scalable processes is perhaps the most important feature of our brand delivery. Customer affinity created by this brand delivery will automatically lead to lower customer acquisition costs.”
KAARYAH Lifestyle Solutions
Page Updated Last on: Mar 17, 2015