Happenings Media Campaign Named a Finalist in BIA/Kelsey’s GOLOCAL Awards

Happenings Media has been named a finalist in BIA/Kelsey’s 2015 GOLOCAL Awards competition for their ShopRite of Yardley Grand Opening Campaign.
ShopRite of Yardley Grand Opening Campaign
ShopRite of Yardley Grand Opening Campaign
March 13, 2015 - PRLog -- Happenings Media has been named a finalist in BIA/Kelsey’s 2015 GOLOCAL Awards (http://www.biakelsey.com/national/golocal.asp) competition. GOLOCAL celebrates the best local marketing initiatives deployed by national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media in 2015.

Happenings Media is among 10 finalists that will be showcased at BIA/Kelsey’s upcoming conference, BIA/Kelsey NATIONAL (http://www.biakelsey.com/national), March 25-27, in Dallas. Three winners will be selected from the group of finalists and will be announced at the conference.

Finalists were determined by an independent panel of local media expert judges, who evaluated a competitive field of 28 entries. Judges will join the finalists on stage at BIA/Kelsey NATIONAL for a discussion of the featured local marketing initiatives and the announcement of the winners.

“The GOLOCAL finalists represent today’s most innovative and effective approaches in local media and marketing by national brands,” said MacKenzie Lovings, VP of Marketing, BIA/Kelsey. “We congratulate them on their successes and we’re excited to be able to feature their efforts at BIA/Kelsey NATIONAL. We also wish to thank our panel of judges for their thoughtful evaluation of each entry.”

Happenings Media is nominated for their ShopRite of Yardley Grand Opening Campaign, which was executed on Bucks Happening (http://bucks.happeningmag.com), a localized lifestyle website that covers the region of Bucks County, PA. In August and September 2014, the campaign was executed under the direction of the Wakefern Food Corporation (http://wakefern.shoprite.com/) on behalf of ShopRite of Yardley.

“We are thrilled to be able to make sophisticated native advertising products accessible at the local level,” explained Happenings Media co-founder Tina Paparone. “Stories such as a new supermarket opening in a small town have the power to truly shape a community: we take a tremendous amount of pride in effectively communicating those stories.”

   Details about each finalist are available at http://www.biakelsey.com/national/golocal.asp.

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