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Follow on Google News | IgnitionOne Releases Definitive Customer Data Integration HandbookNewest guidebook from marketing cloud leader helps marketers get the most value from a DMP investment
By: IgnitionOne IgnitionOne has created this handbook to address the needs of marketers who may recognize the value of a DMP or marketing cloud solution but seek further insights into the planning and strategy necessary to ensure a smooth transition when integrating data stores from across their organization into a single platform. This 24-page guide provides an insightful blueprint and step-by-step considerations for marketers as they approach the consolidation of data and are either investigating DMPs or looking to consolidate data to make it most effective. Topics include: · Know the essentials of CDI (customer data integration) · Get the roster of people you need on your team · Map out the details, including data, owners and channels · Learn how to make the data you own more valuable and actionable. “Customer Data Integration Handbook” is available for immediate download from the IgnitionOne website: http://www.ignitionone.com/ End
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