IgnitionOne Releases Definitive Customer Data Integration Handbook

Newest guidebook from marketing cloud leader helps marketers get the most value from a DMP investment
 
NEW YORK - March 12, 2015 - PRLog -- IgnitionOne, a global leader in cloud-based digital marketing technology today announced the release of the “Customer Data Integration Handbook.” the free ebook provides marketers with a blueprint and step-by-step considerations needed to approach the consolidation of data to maximize its effective use within a Data Management Platform (DMP).

IgnitionOne has created this handbook to address the needs of marketers who may recognize the value of a DMP or marketing cloud solution but seek further insights into the planning and strategy necessary to ensure a smooth transition when integrating data stores from across their organization into a single platform.

This 24-page guide provides an insightful blueprint and step-by-step considerations for marketers as they approach the consolidation of data and are either investigating DMPs or looking to consolidate data to make it most effective.

Topics include:

·         Know the essentials of CDI (customer data integration)

·         Get the roster of people you need on your team

·         Map out the details, including data, owners and channels

·         Learn how to make the data you own more valuable and actionable.

“Customer Data Integration Handbook” is available for immediate download from the IgnitionOne website: http://www.ignitionone.com/data-integration-handbook/

Contact
Joseph LaSala
joseph.lasala@ignitionone.com
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Tags:Dmp, Digital Marketing, Big Data, Online Advertising, Data Management
Industry:Advertising, Marketing
Location:New York City - New York - United States
Subject:Reports
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