I+ Advertising Initiative, Linking Cable, Satellite and Telco Homes Grows to 50 of America’s Top Markets
Innovative venture by leading MVPD’s offers greater consumer reach and targeting for National and Local television advertisers
By: NCC Media
NEW YORK - March 11, 2015 - PRLog -- NCC Media today announced that I+, the cable industry’s collaborative initiative which links cable, satellite and telco companies’ ad inventory, has grown to cover over 11.5 million satellite homes across 50 top media markets including the launch of DIRECTV in Columbus, OH, Des Moines, IA, Norfolk, VA, Omaha, NE, and Pittsburgh, PA on March 30th, 2015. The ad impressions in DIRECTV and DISH homes combined with subscriber homes of NCC owners, Comcast, Cox and Time Warner Cable and participating affiliates, means vastly greater local market advertising reach in the best programming on television.
The platform is available to national and regional advertisers via NCC’s sales force in 16 offices across the country, and to local marketers through the in-market interconnect sales teams of Comcast, Cox, Time Warner Cable, Charter Media, OnMedia and Bright House.
“The rapid growth of our I+ offering is a direct result of ad agency and advertiser demand,” said NCC Media President & CEO Greg Schaefer. “Now more than ever, we are giving our national and local advertising customers greater access to quality consumer GRPs in cable programming. It has always been our top priority.”
As viewership continues to move from broadcast to cable programming, advertisers now have one-stop access, through NCC Media, to place ads that reach America’s best local market consumer households on a wide selection of cable networks. NCC Media’s portfolio of offerings to advertisers now reaches virtually every ad-insertable MVPD TV household in all 210 US markets.
The I+ platform is serviced by NCC’s vaunted E-business applications, which seamlessly integrate into the buying and stewardship systems used by virtually every US ad agency. This integration means ease of execution and ad schedule quality improvements for media buyers placing local market campaigns in a single DMA, or in multiple markets.