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Global Brand Leader James Schroer joins Fitness Formulary Leadership Board
Jim was President and Chief Executive Officer of Carlson Marketing Worldwide, the 5th largest marketing services company worldwide, with operations in the US, Canada, Europe, Australia, and Asia/Pacific. Formerly, Jim was Executive Vice President with Daimler Chrysler with marketing and leadership of $64 billion comprised of six business units with over 4,000 dealers. Before Chrysler, Jim was Vice President of Global Marketing for Form Motor Company where he led brand development, product planning and marketing for Ford, Mazda, Volvo, Lincoln, Mercury, Land Rover, Jaguar and Aston Martin. He also held long standing senior executive roles at RJR Nabisco and Booz Allen & Hamilton.
In addition to Jim’s Fortune 500 experience, he has been an integral part in the formation, branding, marketing and growth of successful start-ups such as Magnet360 and Networked Insights. He is a regular lecturer at the Carlson School of Business and has been widely published in the Harvard Business Review and more.
About Fitness Formulary
We believe everybody deserves to achieve wellness and knowledge is the path to achieving it. America is in a health care crisis. The proliferation of diseases such as obesity, cancer and heart disease contribute to deteriorating lifestyles and rising healthcare costs. Consumers are increasingly looking for alternative therapies and lower costs. Fitness Formulary was conceived to address this situation and to play a leading role in helping educate and guide individuals in the purchase of the right products to help them take charge of their wellness. Fitness Formulary is a one-stop, online retailer offering medically validated recommendations for foods, vitamins, supplements, body, fitness and home products. Our patent-pending Efficacy Engine™ identifies products whose ingredients are scientifically proven to help prevent or treat conditions, with oversight by a Formulary Panel of leading physicians and experts in nutrition, health, fitness, and sports. We share revenues with health systems, fitness clubs, hospitals, colleges and other health organizations to help fund improved facilities and programs. Visit http://pilot.fitnessformulary.com.