Chinese E-Cigarette Liquids Manufacturer Opens UK and European HQ in Cheshire

By: Be-Kuali Europe
 
SANDBACH, U.K. - March 6, 2015 - PRLog -- A major Chinese e-cigarette liquids manufacturer has chosen Cheshire as its base for an ambitious UK and Western European expansion programme which aims to offer smokers a healthier alternative to the range of existing products.

Shanghai-based Yikang Health Co Ltd, a subsidiary of Prime Pharm, a £7.8 million turnover company that specialises in vitamins, minerals and nutritional health products, has established Be-Kuali Europe Ltd in Sandbach under the directorship of Cheshire entrepreneur Yvette Hastings.

Ms Hastings’ role will be to introduce the new Be-Kuali range of e-liquids to the UK and European markets using her vast experience in the health sector where she has earned a reputation as an expert in fields including menopause care.

“I’m delighted to be in a position to bring the benefits of Be-Kuali e-cigarette liquids to the UK and Europe", said Ms Hastings, speaking from her Sandbach office. “Be-Kuali liquids are very different from anything else in the market place because they are produced with the smoker’s health in mind.

“The range of liquids includes a wide selection of flavours and fragrances, but the most exciting aspect is that we are working on liquids that will have a positive impact on the health of smokers. The quality and safety of Be-Kuali products is central to our ethos. That’s why our ingredients have been approved by bodies including the US Food & Drug Administration along with the Japanese food and flavour safety standards authority.

“Be-Kuali products are manufactured in facilities approved by the International Standardisation Organisation and have very quickly become one of the best-selling e-cigarette liquid ranges in China.”

Ms Hastings said the pharmaceutical background of Yikang Health’s directors Mark Zhao and Charlie Feng was one of the reasons behind the company’s unique approach.

“Mark and Charlie are totally committed to products that that are pleasant to use but that present no negative impact on the health of the user,” she added. “Now they are going one-step further, working on the production of e-liquids that will ultimately have a positive effect on the health of users.

“I’ll be able to talk more about that aspect of our work when our Sandbach office is fully established. We are currently looking to build a team of sales staff whose job will be to take the Be-Kuali message to a new audience.”

“Be-Kuali will be conducting interviews for sales staff in the coming weeks.”

Ms Hastings added: “Be-Kuali’s arrival here in Sandbach is not just good news for e-cigarette smokers….it’s good news for Cheshire and our business community too. Their arrival represents new investment in Cheshire as well as offering new employment opportunities for local people.”

For further information click onto: www. bekualieurope co.uk (http://www.bekualieuropeltd.co.uk/)

ENDS

Contact
Carl Nagaitis, Bryher Business Partnership Ltd
***@bryherbusiness.co.uk
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Source:Be-Kuali Europe
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Tags:E-liquids, Business, Cheshire, E-cigarettes, Be-kuali
Industry:Business, Consumer
Location:Sandbach - Cheshire - England
Subject:Features
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Page Updated Last on: Mar 06, 2015
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