Getting Your Hair Extensions Brand In Front of Retailers

CHICAGO - March 2, 2015 - PRLog -- Branding your hair extensions brand is one of the best ways to get into national chains. Build a solid following via social media sites, before you ever go in for your first meeting. Make a name for yourself and your hair extensions brand, so they know your brand equity before you meet with retailers. Building a brand is more than just a name and logo. Branding communicates the meaning of your hair extensions brand as well as your brands value. With hair extensions you need to be strategic in developing your brand and determining how to position your company. Try to get your hair extensions brand into several local boutiques (after all hair extensions are an accessory) before you go to a major retailer. The more exposure and sales you get the better, this creating legitimacy for your product.
Develop a list of retail stores you’d like to get your hair extensions brand in. Make sure it makes sense for your hair extensions brand to be in certain stores. I personally would look into retailers that carry hair care lines. From there reach out to the buyers and distributors of those stores so you can send a pitch package which includes a cover letter, press kit and hair extension samples. Most retailers, especially the national ones, will have a procurement/buying department. You can find buyers on Linkedin. These are the people who decide what to buy, from whom and at what price. Your best bet is to become besties with buyers.
Know what the retailers needs are, you can easily research the answers. It’s also good to find the chains that don’t know they need your type of product yet. Regardless of whichever situation it is, understand how the stores would benefit and make sure they realize it as well.
If you can’t get in touch with a particular buyer,reach out to the gatekeepers as well Networking is the fastest path into tight-knit, highly competitive markets. There is nothing that gets attention faster than a personal introduction.
Finding Distributors or Retailers Almost all goods are sold by distributors. Distributors already have relationships with the large retailers. Once you find a distributor you will have access to their established network of retailers. Put them to work for you, using their relationships to place your products. A distributor will warehouse your product and manage shipping logistics. In many distributor relationships, they own title of goods once they purchase the product. This means it’s their responsibility to sell the product at retail and ensure its success. Large retailers don’t like to waste time, they want someone who knows the system. Find a distributor who understands what type of customer you are targeting and has the relationships with retailers that serve your target market. You should still provide distributors with marketing and other forms of support. Their success is your success. Some retailers may purchase directly from you, the manufacturer. Others will require that you use a distributor.
The Pitch: Once you find the buyers and distributors and score a meeting with them, get straight to the point. Buyers from national retail chains will only give you a limited time to pitch your product, so it is imperative to be well prepared with a concise presentation. Provide critical data on your products, like price points, product warranties, manufacturing capabilities, and data on consumer needs in addition to any sales numbers you have. Don’t go into story telling until you’re done with the presentation and only if it’s asked of you to tell your story, if you’ve built your brand they can easily look up your story if they don’t already know it.
Supply Chain and Production. This is the most important part for getting your hair extensions brand into retailers. The biggest issue for many retail chains dealing with a small business is whether the supplier is going to be able to keep up. That’s why many businesses start by supplying smaller stores. It’s not impossible to skip that step, but you have to be able to show that you’ll be able to keep up with demand and handle working with a big chain.

In order to bring your hair extensions brand to the masses, you must be able to handle production. Retail is a volume driven and in order to price your hair extensions competitively, you will likely have to achieve economies of scale. This will mandate sourcing material and manufacturing in large quantities. Try to limit production size without compromising margins.
What does economies of scale mean? When more units of a good or a service can be produced on a larger scale, yet with (on average) less input costs,economies of scale(ES) are said to be achieved. Alternatively, this means that as a company grows and production units increase, a company will have a better chance to decrease its costs. According to theory, economic growth may be achieved when economies of scale are realized.
To successfully manufacture, you must find a manufacturer for your product. Some companies may prefer to manufacture in house, it often makes sense for young companies to employ a contract manufacturer. Manufacturing yourself may require investment in expensive machinery as well as extensive operations. It is important to find a good manufacturer with a proven track record. Basically you need to find a supplier that has the quality of hair you’re looking for and a manufacturing plant. You will need capital to support production. It is optimal to have sufficient capital to not only produce the product but to market the product post-production.
Things to keep in mind:You might not be able to get a retailer or distributor on your first try but keep trying, every industry and product is different, bu the one constant is those with persistence consistently have better odds of success. Try every angle, meet every person possible who can help you succeed and I promise you your passion will be rewarded eventually.

Once you have successfully launched a product, your work is only beginning. The retail environment is a crowded and hyper-competitive place. You will need to develop effective marketing and promotional efforts for your hair extensions brand to ensure your product performs in stores. Many stores offer only a narrow window of opportunity; if your product does not succeed within that period, it will likely be removed from the shelves.
Make sure your business is ready for the large margins and low volumes they will demand from you just to be in a “national” store. Good Luck to you

To Learn more about How to start a Hair Extensions Business Purchase the manual $99.99 "Learn How To Sell Hair Extensions" https://www.learnhowtosellhairextensions.com