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Promotional Products: the Hidden Sales Person
Businesses can add sales staff that stay in front of customers and prospects every single day, and it’s as simple as promotional products.
Remember the days when a business would just print their company logo on everything? Pens, mouse pads, mugs, even socks! Remember when your holiday gift was a delightful gift bag that included a pen, a shirt, and a candy bar, all with the company logo? It’s not quite as over-the-top as some companies used to make it, but promotional products are still a key part of a company’s advertising strategy, and they should be when done right.
An excellent assistant to help businesses navigate through all the promotional product possibilities is Strategic Sourcing. Strategic Sourcing, through their relationships with 3,800+ industry suppliers, has immediate access to more than 750,000 promotional products. Strategic Sourcing makes sure their clients get real ROI on every product and program. In today’s information-
An Advertising Specialties Institute (ASI) study shows that 84% of people remember the advertisers that gave them promotional items. Wearables have the highest recall at 94 percent followed by bags at 90 percent. Most other items have a recall rate in the 80 to 90 percent range. Even the lowest rate packs a punch—desk accessories at 67 percent.
Promotional items can be a silent salesperson for your products or services.
So, next time you think to yourself “why aren’t so-and-so’s business not remembering me or my services?” remember the sales person that is in from of so-an-so every single day. Who do you think they will remember?