Promotional Products: the Hidden Sales Person

OSHKOSH, Wis. - Feb. 26, 2015 - PRLog -- The silent sales person that successful businesses rely on, without having to include a 401K or health plan, is promotional products. This sales person is continuously in front of their customers and prospects every single day in many different forms.  From branded calendars that are viewed daily to logo water bottles left on a desk, everyone walking by and noticing.  This sales person gets around and portrays a brand that just sticks in the clients mind after seeing them day in and day out.  Who do you think that client is going to call when they need a product or service?

Remember the days when a business would just print their company logo on everything?  Pens, mouse pads, mugs, even socks!  Remember when your holiday gift was a delightful gift bag that included a pen, a shirt, and a candy bar, all with the company logo?  It’s not quite as over-the-top as some companies used to make it, but promotional products are still a key part of a company’s advertising strategy, and they should be when done right.

An excellent assistant to help businesses navigate through all the promotional product possibilities is Strategic Sourcing.  Strategic Sourcing, through their relationships with 3,800+ industry suppliers, has immediate access to more than 750,000 promotional products.  Strategic Sourcing makes sure their clients get real ROI on every product and program.  In today’s information-intensive world, it’s difficult for any business to attract potential customers.  Promotional products offer a unique opportunity to get your company’s name out to its target market and keep it there.

An Advertising Specialties Institute (ASI) study shows that 84% of people remember the advertisers that gave them promotional items.  Wearables have the highest recall at 94 percent followed by bags at 90 percent.  Most other items have a recall rate in the 80 to 90 percent range. Even the lowest rate packs a punch—desk accessories at 67 percent.

Promotional items can be a silent salesperson for your products or services.

So, next time you think to yourself “why aren’t so-and-so’s business not remembering me or my services?” remember the sales person that is in from of so-an-so every single day.  Who do you think they will remember?