Fashion Fabric Retailer Redefines The Fix Phenomenon Shopping Experience

KnitFix, the new monthly box subscription program has taken the fashion industry by storm!
LONG BEACH, Calif. - Feb. 24, 2015 - PRLog -- This past December, cut-to-order fabric company Girl Charlee, launched their own monthly subscription service called KnitFix. The service comprises of a handpicked selection of top quality trending fabrics that suit the taste, budget and lifestyle of the growing “made-by-me” consumer base. Ask any home sewist or crafting enthusiast and they will tell you that the renaissance of wearing made by hand clothing and accessories is indeed flourishing. Inspired by her personal affinity for subscription box services, designer and founder Heather Peterson took the best of what she liked from services like Stitch Fix and Birch Box and launched Girl Charlee KnitFix in December of 2014.

“Our customers are extremely enthusiastic about the monthly KnitFix product and it has been very well received with a total sell out of 4 days just after our third month.  We quickly saw the need to start a group on Facebook for our ‘Fixers’ alongside the first KnitFix release to allow customers to buy, sell, or trade their fabrics, and also to show off their creations,” Peterson explains.  In just three short months not only have we sold out of the monthly KnitFix selections, but our Facebook group has gained immense popularity with over 3000 engaged members.

As proof, Joni Pearce one KnitFix-er was quoted in the Facebook group saying, "‎FedEx brought wine today. KnitFix is scheduled to be delivered tomorrow. BEST.....WEEK......EVER!!!!!!!"

“By keeping an eye on fashion trends, as well as craft and sewing blogs, I continually adapt and evolve the business and our offerings to meet the demands of my customers and attract new ones,” Peterson shares of her recent success.

The Girl Charlee website always offers high quality knit fabrics and Indie designer sewing patterns that cater to all ages. Customers also have free access to sewing tutorials and other features through the Girl Charlee Fabrics Blog and multiple social media outlets that create a real personal connection with their customers. Also mentionable is that all of the fabrics sold on the website are both knitted and printed locally in Los Angeles, California, supporting the growing #madeinla movement.

This month Peterson announced the launch of Girl Charlee’s new Modern Air fabric collection featuring a modern, distinctively airy and fresh color palette . Customers now have access to all their favorite fabrics designs in new seasonal color options, as well as stunning new trendy designs with a southwest ethnic feel. The full line is now available for purchase online.


Girl Charlee started in 2004 as a children's clothing line created exclusively from vintage fabrics and trims. Girl Charlee took a bit of a back seat to life in 2008, but did not stop Heather Peterson’s passion of sewing and collecting fabrics. In 2011, after buying fabrics for many years Peterson launched Girl Charlee Fabrics. Girl Charlee Fabrics now offers unique knit fabrics at low prices that are made in the USA. For more information log onto to

Twitter: @girlcharlee



Julie Newport
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Tags:Stitch Fix, Birch Box, Sewing, Etsy, Facebook
Location:Long Beach - California - United States
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