Our Aging Market: Why Business Need to Respond Grand Forum

BOSTON - Feb. 23, 2015 - PRLog -- The Harvard Business School Alumni Association of Boston (HBSAB) is convening a Grand Forum titled "Our Aging Market: Why Businesses Need to Respond,” held at Harvard Business School on March 5, 2015. The event begins a national conversation on the "Aging" market segment and will discuss business trends, new technologies, success stories and market opportunities.

C-level speakers from across the country will discuss the ways in which businesses are adapting, the role family caregivers play and what government impact to expect. Sessions include:

·          - Established Companies - New Approaches to the Aging Market

·          - Developing and Investing in Technology for the Aging Market

·          - How the Aging Market is Creating New Market Opportunities

·          - Employment Strategies for the New Caregiver Workforce

HBSAB Governor Renee Hawker notes, “By 2030 one out of every five people in the U.S. will be 65-plus.  Having a conversation with leaders about how they are successfully addressing the aging market helps businesses build the essential foundation needed to respond as the aging market grows to levels never seen before.”

Julie M. Fry, Founder of Making Care Easier, an online and mobile tool for caring for aging parents, said, “More than 43 million Americans caring for elderly relatives and are spending $610 billion out of their own pockets.  The typical family cares for a relative for about 4.5 years.  They and their family spend about $25,000 out of pocket per year.  With the extreme mental, physical and financial toll caregiving plays on the aging and their families, it’s critical for businesses to find solutions to make caregiving easier.  Making Care Easier created the Home for Family Caregiving to provide real solutions to families that need to save time, share expenses and coordinate care.”

Speakers include:
 - Dr. Joseph F. Coughlin, Director of the MIT AgeLab

 - Linda Hill, Harvard Business School Brett Donham Professor of Business Administration

 - Dr. Jane Barlow, Associate Chief Medical Officer, CVS Health

 - Denise M. Brown, Founder, Caregiving.com

 - Matthew J. Doyle, Ph.D, Director, P&G and Founder, LiveWell Collaborative

 - Julie Fry, Founder, Making Care Easier

 - Ping Hao, President of the Board, Family Caregiver Alliance

 - Cynthia Hutchins, Director of Financial Gerontology, Merrill Lynch

 - Kimberly O’Loughlin, CEO of Philips’ Home Monitoring

 - Jodi Olshevski, Executive Director, The Hartford Center for Mature Market Excellence

 - Kathy Sykes, Senior Advisor for Aging and Sustainability, EPA

 - Shaunte Mears Watkins, Director, Clorox Care Concepts

Media Opportunities – Speakers are available for media interviews at 4 pm ET, March 5, 2015 (or as scheduled) in the Meredith Room, Spangler Building, HBS, 60 Harvard Way, Boston, MA.

For more event details, visit: www.ouragingmarket.com.

About Making Care Easier
Making Care Easier (MCE) is a social healthcare IT company dedicated to improving the way families are caring for their elderly parents.  MCE offers family members and professional care providers a one-stop platform for families to coordinate care, find and buy products and services, share information and take action. Visit www.makingcareeasier.com for more information.

About Harvard Business School Association of Boston
The Harvard Business School Association of Boston (HBSAB) is a membership, non-profit organization that promotes learning, professional networking and business growth.  HBSAB strives to create an inclusive environment based on integrity and excellence that advances Harvard Business School’s goal to develop leaders who make a difference in the world. For more information visit: www.hbsab.org.