Bloomberg Media debut new website - bloombergmedia.com

NEW YORK - Feb. 19, 2015 - PRLog -- The Charles NYC (The Charles), a full-service creative and digital agency, is pleased to debut the new look of www.bloombergmedia.com, a portal to the world of Bloomberg Media for advertisers, marketers and businesses.

The new website creatively showcases Bloomberg Media’s rich multimedia and multi-platform offering without compromising on technical detail and interactive functionality.

“From a business perspective, bloombergmedia.com has been strategically developed to back Ad Sales and engage the new generation of digitally focused Media Planners at the speed to which they are accustomed,” says The Charles NYC’s CEO and Co-Founder, Aaron Edwards.

The website’s design aesthetic draws inspiration from the Bloomberg Terminal’s iconic low-fi color palette and typography, combined with a visually rich digital experience that highlights the immense range of content.

“We sought to visually retain their storied aesthetic while modernizing the redesign to reflect Bloomberg Media’s commitment to digital,” says Samantha Edwards, Creative Director and Co-Founder of The Charles NYC.

The new bloombergmedia.com offers users a tailor-made experience through a suite of features including:

> Time zone customized videos from Bloomberg’s lightning speed Content Delivery Networks (CDNs). An expanded video panel and time clock is synched to users’ locations based on IP region detection to communicate the breadth of Bloomberg Media’s reach without losing its connection to local news and business.

> A custom Content Management System that allows page layouts to be dynamically edited on the fly, allowing editors to instantly curate content within a diverse range of formats.

> Practical drop down filters which allow users to easily navigate through property specifications based on platform and/or region, getting them to the information they need without hassle.

The new digital presence for http://bloombergmedia.com also includes a mobile site that serves up need-to-know information in a dynamic and accessible format.

The new Bloomberg Media website was designed and developed by - Agency: The Charles NYC, Creative Director: Samantha Edwards, Lead Designer: Shao Yen Chiang, Associate Art Director: Samuel Wilkes, Technical Director: Robert Edwards, Front End Developer: Chad Humphrey, Front End Developer: Donald Lee, Front End Developer: Hannah Murray.


ABOUT THE CHARLES NYC

The Charles NYC is a full-service agency specializing in strategic creative and digital campaigns for future-focused lifestyle and media brands.

Founded by sibling duo Aaron and Samantha Edwards, The Charles NYC's current roster of clients includes Bloomberg Media, Bulova, Ellen Tracy and A&E Networks.

Additional information available at http://www.thecharlesnyc.com


ABOUT BLOOMBERG MEDIA

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas.

The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 320,000 subscribers globally.

Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively.

Through Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,000 news and multimedia professionals at more than 150 bureaux in 73 countries.

Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world.

Additional information available at http://www.bloombergmedia.com