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Gold-Vision CRM reaches further into the Marketer’s Toolbox
Gold-Vision will release exciting new features for marketers at TFM&A 2015 - further aligning sales and marketing teams, through one database.
Gold-Vision 7 enables marketers to manage all their data within one system, which is also easily accessible to the remainder of the organisation. Avoiding costly integrations and manual data entry, the new release offers marketing automation, email marketing, social broadcasting and listening, and full lead management. Fully integrated systems enable marketers and sales personnel to agree lead scoring, lead handovers and provide full data to both sides of the discussion – Gold-Vision 7 aligns sales and marketing teams.
The launch has improved upon the existing campaign manager, enabling users to create and manage multiple stages, be that inbound, outbound or even multi-channel. Lead scoring has been introduced using Touch Points, allowing marketers to score events such as visiting your contact page or re-tweeting your message. When a set score is reached, this can automatically begin a set of pre-defined activities, be that something as simple as a lead being passed to a member of your sales team, or the beginning of a drip-feed email campaign.
Off-the-shelf integrations with market leading website tracking software such as Lead Forensics and OnMonitoring ensures accurate inbound lead generation. Touch Point scoring allows marketers to determine hot leads from cold, and ensures sales teams value the leads passed from the marketing department. Leads that do not convert immediately, can then be passed back to the marketing team for automated, multi-channel nurture campaigns. And all interactions can be measured and reported on from within Gold-Vision.
Gold-Vision will be demonstrating this significant new functionality at the Technology for Marketing & Advertising show 2015, at stand E60 on the 25th and 26th February.
About Gold-Vision CRM
Gold-Vision is a fully featured CRM comprising of customer Contact, Sales, Marketing, Projects and Events, with off-the-shelf integrations and additional features available. Gold-Vision comprehensively supports the full business lifecycle and is available in the cloud or installed on-premise. Gold-Vision is a product of Esteiro Business Solutions Ltd, established in 2001. Esteiro have a wealth of business and systems experience matched by expert technical knowledge. Headquartered in the UK, Esteiro’s aim is to provide first class service and support in order to foster long term mutually beneficial relationships.
Gold-Vision CRM (http://www.gold-