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Essentia Water Announces Natural Products Expo West 2015 Booth Events
By: Essentia Water
The brand will preview its new “Hydration Perfected: Water for Those Who Want More” marketing campaign that is set to roll out in Q2. The campaign utilizes findings from the company’s groundbreaking clinical trial, which found the Essentia alkalized functional water to be better hydrating than a leading brand of purified bottled water. The study is currently under review for publication by a peer-review medical journal.
“Functional beverages are among the fastest growing categories at grocery and convenience stores, with athletes, doctors and health-conscious consumers increasingly recognizing the benefits of ionized alkaline water for hydration,” said Neil Kimberley, Essentia’s vice president of strategy & market development. “Essentia is committed to leading the charge to help the expanding industry understand and educate its customers about the benefits of high-pH water.”
For the third consecutive year, Essentia has experienced year-over-year growth in January with record shipments during a month when the bottled water category typically experiences sluggish sales. This is driven largely by an 82 percent increase in sales growth at traditional grocery outlets, which now represent about 25 percent of Essentia’s sales.
Booth Event Schedule
Friday, March 6, Shayna Hiller Meet & Greet and Book Giveaway, 1 - 3 p.m.
Shayna Hiller recently debuted her book, “Don’t Judge Me By My Cover: 20 Simple Secrets To Strength, Sensuality, and Stardom Exposed,” that focuses on the art of self-healing and techniques to improve one’s life. A board certified holistic health practitioner through the American Association of Drugless Practitioners, Hiller addresses the importance of hydration, how different foods affect our moods and energy levels, eating meditation, and yoga for energy and mental clarity. Essentia will raffle off 20 digital copies of her book.
Saturday, March 7, Shelleen “Shay” Kostabi, Meet & Greet, Demo and Giveaway, 11 a.m. - Noon
Shay Kostabi is a master trainer and creative director for ReXist360 Resistance Training Systems. She is available to discuss the latest fitness trends and how people can elevate their exercise routine with portable tools. She will also demo and giveaway the ReXist360 patented resistance bands.