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Hill & Partners Brands a Perfect Fit for Misfit at Annual International CES in Vegas
Bay State Branded Environment Specialists Design Booth Exhibit for Wearable and Smart Home Technology Leader
Hill & Partners recently welcomed Misfit to its client roster of industry leaders and welcomed the role of creating an innovative exhibit booth to display the company’s products, including the recently announced Swarovski Shine Collection and Misfit Bolt light bulb, as well as the Shine and Flash Fitness and Sleep Monitors and Misfit Beddit Sleep System.
“CES continues to set the standard for trade shows in the consumer electronics industry and it was a great place to begin our working relationship with Misfit,” said Hill & Partners President, Michael McMahon.
Hill & Partners collaborated on the concept and design direction with the Misfit team led by Industrial Designer Ryan Geraghty, designing and executing on the company’s vision of a distinctive booth that highlighted Misfit’s wide range of products but was integrated and consistent across its brand.
As part of the project, Hill & Partners was tasked with specifically highlighting Misfit’s partnership with luxury fashion and jewelry brand Swarovski to showcase the Swarovski Shine collection, an exclusive collection of two new wearable products and nine unique, sparkling accessories, developed and designed by Swarovski and Misfit.
The Swarovski Shine Collection reinterprets iconic Swarovski jewelry and introduces brand-new designs, all incorporating Swarovski’s signature crystal and Misfit’s wireless activity and sleep tracking technology.
Misfit's 2015 CES booth consisted of two 20x20 cross-aisle exhibits uniting in architecture to appear as one cohesive structure on the trade show floor. The white, monochromatic aesthetic allowed for pops of color and products to be highlighted throughout the space. Overhead was a monolithic structure that defined the space from the raised platform floor to a 20-foot height above.
The corners of each 20x20 exhibit created unique showcase areas with embedded custom display cases to highlight both Misfit products and its partnering brands. Misfit’s booth contained four separate feature areas; including a bedroom area to represent the sleep tracking aspect of their products, and various presentation areas utilized to demonstrate and explain the technology.
Hill & Partners’ impressive showing at the International CES kicked off a busy 2015 schedule for the Massachusetts-
About Hill & Partners
Hill & Partners is a full-service team of branded environment specialists with a network of skilled partners throughout the country and world. Hill & Partners have provided professional exhibit management services that help clients manage and improve the results of their trade show exhibit program for over 19 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar. Hill & Partners, established in 1995, has received numerous awards and accolades including being named by the Boston Business Journal as one of the Boston area's fastest growing companies. For additional information, please call 617.471.7990 or visit www.hillpartners.com.