Inspiring Herefordshire Teenager up for Prestigious Midlands Business Award

Farah Asghar-Sandys of Rayeesa's Indian Kitchen in Herefordshire has been chosen as the youngest finalist for this years Midlands Business Awards
By: Rayeesa's Indian Kitchen
 
HEREFORDSHIRE, U.K. - Feb. 9, 2015 - PRLog -- Press release

Young Herefordshire Apprentice shortlisted for Prestigious Business Awards

When 18-year-old Farah Asghar-Sandys from Mordiford Herefordshire took a gap year from her studies last year, she said to herself “ I want to help build a business in my gap year”, and that is exactly what she did.

Farah has been selected as a finalist in this year's Midlands Business Awards 2015.

The Midlands Business Awards celebrates the finest business talent the Midlands have to offer. From manufacturers, clubs and service providers to universities and young entrepreneurs, and recognizes the best business minds in 11 different categories.

Farah had successfully completed her IB studies at Bromsgrove School in Worcestershire, and was looking for something to occupy her time before University. Her mother Rayeesa who runs an Indian Cookery School in Herefordshire, had recently launched her own range of Indian cooking sauces, and was looking for an apprentice, and jokingly asked her if she would like to be her apprentice. Farah said ‘Yes’.

This started a whole new and exciting journey as mother and daughter team took their new product to market. Farah took the role of sales and marketing manager. Her role included branding the sauces, booking food shows and then even learning how to cook the sauces herself as well as driving all over the country to sell them to independent farm shops, butchers and delis who were interested. Her hard work and determination helped to increase from a dozen local stockists to over 40 Nationally.

“It wasn’t long before I realized that Farah had a natural flair for business” says Rayeesa “ Particularly in sales. I had to send her to pitch to new motorway service station in Gloucester when I couldn’t make it, she did such a great job we got the contract.”

Farah has been nominated for Young Entrepreneur of The Year award because of all the hard work she has put in to building the business in 2014.

“ I know we wouldn’t be where we are now, without Farah’s dedication and hard work, it has helped me see so much more potential for future growth, and I believe she is a born business woman. ”

Farah now 19, is currently studying Law at Durham University, but is planning on returning to the now family business.

The Midlands Business Awards Gala dinner will be held on 20th Feb at Birmingham Metropole, where the winners will be announced. Farah is also the youngest finalist among some very established names.

Here are the Finalists:

2015 Finalists

Midlands Entrepreneur of the Year

Bob and Richard Norris – The Mereway Group, Birmingham

James MacFarlane - PM Connect Limited, Bromsgrove

Diane Doran – Mansfield Manor Hotel Ltd, Mansfield

John Bowler – John Bowler Group, Hilton, Derbyshire

Rowena Simmons – Black& White Boutique, Droitwich

Matt Wheatcroft – Purpose Media (UK) Ltd, South Normanton

Midlands Young Entrepreneur of the Year

Kennedy Jayne Glews – Kennedy Jane, Kingswinford

Farah Asghar-Sandys – Rayeesa’s Indian kitchen Ltd, Hereford

Hannah Myers – Flare Clothing Company Ltd, Nottingham

Rowena Simmons – Black & White Boutique, Droitwich

Jordan Mason – The Social Evolution, Wolverhampton

Midlands Business Club of the Year

Mansfield 2020

Nottingham Means Business

Herefordshire and Worcestershire Chamber of Commerce

Kenilworth Chamber of Trade

Derbyshire, Nottinghamshire and Leicestershire Chamber of Commerce

Asians UK Magazine - Uttoxeter

Midlands Service Provider of the Year - (£1m+)

Open Study College - Solihull

Aesthetics Events Staff Ltd - Coventry

Midshire Business Systems Ltd - Birmingham

Nottingham Woodthorpe Hospital - Nottingham

Quiss Technology plc - Tamworth

Midlands Service Provider of the Year (up to £1m)

Maria Hanson Foundation (me&dee) – Melbourne, Derbyshire

BlueEyed Digital Marketing – Royal Leamington Spa

Yu Energy - Nottingham

HR Dept. - Kenilworth

Digital Balance LTD – Stoke-on-Trent

Midlands Innovation of the year

CEWE Ltd - Warwick

Chinook Sciences Ltd - Nottingham

Penso Consulting Ltd - Coventry

Grayson Thermal Systems - Birmingham

The Mereway Group - Birmingham

Midlands University of the year (2 Categories – Innovative & Enterprise)

Aston University - Innovative

University of Warwick - Innovative

University of Birmingham - Enterprise

University of Wolverhampton - Enterprise

Aston University - Enterprise

Midlands Manufacturer of the year - (2 Categories)

Mereway Kitchens Ltd - Birmingham

Penso Consulting Ltd - Coventry

Grayson Thermal Systems - Birmingham

Whale Ale Ltd - Brailles

Addfield Environmental Systems Limited – Cannock

Midlands Exporter of the year - (2 Categories)

TecQuipment - Nottingham

Ultraseal International - Coventry

Black & White Boutique - Droitwich

Hall-Fast Industrial Supplies - Mansfield

Addfield Environmental Systems Limited - Cannock

Midlands Business Person of the year

Bob and Richard Norris – The Mereway Group, Birmingham

Lee Thomas - Aesthetics Events Staff Ltd - Coventry

Phil Powell - Midshire Business Systems Ltd - Birmingham

Matthew Jones - Open Study College - Solihull

John Bowler - John Bowler Group, Hilton, Derbyshire

Midlands Corporate Commitment to the Community Award

L&R Storage Ltd – Oldbury, West Midlands

Ashfield – Ashby de la Zouch, Leicestershire

University of Wolverhampton

Midlands Community Finance - Derby

Maria Hanson Foundation – Melbourne, Derbyshire

Contact details:

Rayeesa Asghar-Sandys          Farah Asghar-Sandys  - 07866600578

Orchard Farmhouse

Mordiford

Hereford

HR1 4EJ

01432870253/ 07956282403

www.rayeesasindiankitchen.com

rayeesa@rayeesasindiankitchen.com          farah@rayeesasindiankitchen.com

High quality pictures available on request

Contact
Rayeesa Asghar-Sandys
***@rayeesasindiankitchen.com
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Source:Rayeesa's Indian Kitchen
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Tags:Entrepreneuer, Food Industry, West Midlands, Apprenticship, Lifestyle
Industry:Business, Food
Location:Herefordshire - West Midlands - England
Subject:Awards
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