#OnTheContrary Campaign Showcases What You Never Knew of Entrepreneurship

ISLANDWIDE, Singapore - Feb. 5, 2015 - PRLog -- #OnTheContrary is a digital campaign hosted on the Master of Science in Technopreneurship and Innovation Programme (MSc TIP) Facebook page, allowing viewers a glimpse into the lives of locally-influenced entrepreneurs, as well as their day-to-day struggles and inspirations.

Supported by the Nanyang Technopreneurship Center (NTC) and the MSc TIP, the #OnTheContrary campaign will feature 24 locally-influenced entrepreneurs and intrapreneurs, whom will share their personal stories and experiences, as well as any advice they have for other aspiring entrepreneurs. Through the campaign, readers are able to learn from and pick up tips otherwise seldom discussed, such as studying yourself more than the market, the importance of having the confidence to fail, the actual lack of a work-life balance, or that entrepreneurs are, in reality, not their own bosses.

By featuring the stories of both entrepreneurs and intrapreneurs,  #OnTheContrary also encourages for ‘entrepreneurial thinking’, highlighting the importance and value of acquiring it as a mindset, beyond being just a job and its title.

“Although not everybody is suited to be an entrepreneur, an enterprising mindset can always prove to be beneficial to one, both in personal and professional terms,” said Dr Xia Zhiqiang, Director of Graduate Programs at the NTC. “Having an entrepreneurial mindset in the corporate sector is also very much useful, where one can spearhead new initiatives, or even open up new markets altogether."

On the campaign page, viewers can also submit their own stories, where they can share more about their own experiences and have a say on what some of the common misconceptions of the entrepreneurial journey are.

More information can be found on the #OnTheContrary campaign page at http://otc.tly.sg.

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For more information, please contact:

Harris Lim

Akïn

harris@akinto.us

About #OnTheContrary

Through this campaign, we want to shift people’s focus from all the glorified “rags to riches” stories to the real struggles that most entrepreneurs face. We want to differentiate the word “entrepreneur” as a noun and “entrepreneurship” as a skillset. While it is true that passion, ideas and experience can never be taught, learning how to identify or create opportunities, acquire resources, and build a team to create something of economic and social value, can be.More information can be found here: http://otc.tly.sg.

About the Master of Science in Technopreneurship and Innovation Programme

The Master of Science in Technopreneurship and Innovation (MSc TIP) programme aims to develop and equip global entrepreneurs with the skills and stamina to turn novel ideas into successful ventures in the fast-paced economy today. Modeled after the venture creation cycle, this programme enables candidates to develop an entrepreneurial mindset and the essential business knowledge. Participants learn effective entrepreneurship problem-solving techniques and business decision-making approaches through the unique TIP pedagogy: Experiential Learning, Overseas Immersion trips and a Transformational Experience. More information can be found here: http://www.ntc.ntu.edu.sg/Programmes/GraduateProgrammes/Pages/MSc-TIP-English.aspx

About Nanyang Technopreneurship Center

Nanyang Technopreneurship Center (NTC) was established in January 2001 with seed funding from the Economic Development Board (EDB), Singapore. A multi-disciplinary university-level centre, NTC was created to be the focal point of technopreneurship development within the University and the region, where creativity and entrepreneurship leads to the creation of new business ventures that will provide the new engine of growth for Singapore. It is committed to fostering, promoting and nurturing a culture of innovation and entrepreneurship endeavours through technology entrepreneurship education and entrepreneurship development initiatives. More information can be found here: http://www.ntc.ntu.edu.sg/.