Multi-function Laser and Inkjet technology printers drive Imaging revenue increase of +1%

LONDON - Jan. 30, 2015 - PRLog -- London - Imaging revenue increased by +1% across Western European distribution in 2014 compared to 2013, driven by Multi-function Laser and Inkjet technology printers, according to data published by CONTEXT, the European IT market research company.

Revenues of Inkjet MFPs were also up by +7% year-on-year, boosted by the double-digit revenue increase in the Business Inkjets segment. Attributing factors behind the growth were distribution sales and average selling price increases for the period.

“Over the past year vendors were active in the Business Inkjet segment, supported by the introduction of new Inkjet technology printers for businesses which featured more connectivity options and higher page yields, an attractive alternative to laser”, said Zivile Brazdziunaite, Imaging Analyst at CONTEXT.

HP registered the strongest year-on-year revenue growth in the segment of +16% and hold over 60% of the revenues in 2014, followed by Epson, which saw revenue increase by +4% year-on-year with a market share of 16% for the period.

Revenues of Laser MFPs increased by +1% year-on-year across Western European distribution, driven by the Colour Laser MFP subcategory, which registered a positive performance of +7% year-on-year in distribution sales.  Meanwhile, the average selling price continued to decline for the period.  HP, Samsung and Xerox continue to lead in unit sales of Colour Laser MFPs across WE distribution with a market share of 36%, 21% and 10% respectively.

In terms of country performance, Germany, the largest market in Western European distribution, registered year-on-year Imaging revenue growth of +4%, followed by the UK with +1% year-on-year revenue increase in 2014 vs. 2013.  Spain looks to be on the recovery track with the strongest year-on-year revenue growth of +10% for the period.  Revenues in Italy increased by +4% year-on-year, while France saw revenue shrink by -5% year-on-year in distribution.

Country split: Revenues year-on-year growth 2014 vs 2013

Belgium: -7%

Denmark: -6%

Finland: -13%

France: -5%

Germany: 4%

Italy: 4%

Netherlands: -1%

Norway: -12%

Spain: 10%
Sweden: -6%

Switzerland: -2%
UK: 1%

About CONTEXT
Headquartered in London with over 200 staff in 15 countries, CONTEXT specialises in tracking technology sales and pricing across the globe. Supported by the largest Distribution Channel Sales Database in the world, CONTEXT tracks Channel sales in most countries across EMEA where we are the official data partners with all members of the Global Technology Distribution Council (GTDC). CONTEXT reports and services enable our customers to assess their business operations in the light of actual sell out figures, and make business critical decisions based on hard data. Follow us on Twitter: @contextworld.com or visit our website: www.contextworld.com