New site gives UK a lesson in Italian cuisine

Jan. 28, 2015 - PRLog -- When Cipriano Moneta and Christian Prazzoli launched UFUUD, it was a passion that turned into a business. This business, an online platform where clients can purchase the most unique Italian food products on the market, flourished in Italy and has found its niche in the UK. More than providing tasty products to passionate foodies, however, Moneta and Prazzoli are on a mission to stress the importance of culture behind Italian cuisine.

“It is obvious that our cuisine is one of the best in the world,” says Cipriano Moneta. “But the goodness of our typical dishes is more than just putting the right spices with the right food to create delicious flavours. It begins with the origin and the quality of the basic food product, and this is what our site has set out to do.”

Food origin is a main focal point for UFUUD, which offers a wide array of high quality products from 60 local producers throughout 16 regions of Italy. Each producer was carefully handpicked by Cipriano and Christian on the basis of a top notch product with a unique product story.

“Each of our producers has an interesting story to tell. When we recruit a new producer, we go to their farm or production site and spend the day with them, watching how they make it, whether it’s pasta, oil or peach preserves,” says Cipriano. “Each has an interesting process with a history behind it.”

It’s a story that is included on the website. Not only do clients get a unique product, but the founders of UFUUD transport the customer to the site of production, with a detailed description of where each item comes from and how it is made. UFUUD's election process begins with recruitment of a new producer, followed by a visit to the site of production. Itis here that Christian and Cipriano spend a day studying the process to be able to educate their clients.

Attesting to their high quality, these products in fact bear the highly sought after D.O.P./D.O.G. labels. D.O.P stands for Denominazione di Origine Protetta, or literally, Protected Designation of Origin. This label is used for various cheeses, meats, breads and pasta and includes criteria that are strictly imposed by the Italian government and guarantee the highest of quality.

With UFUUD, clients aren’t just purchasing food; they’re purchasing an experience that is the story and tradition behind Italian gastronomy.

About UFUUD

UFUUD is an e-commerce platform for premium Italian foods. Based in Milan, UFUUD carefully handpicks its local producers from all over Italy. They have just recently taken their business online in the UK and service all countries within the EU.

For more information visit: http://www.ufuud.co.uk/en/