New summary available for Crisis, Issues and Reputation Management

Jan. 22, 2015 - PRLog -- Situations that are fraught with risk might turn into crises that inflict damage to corporate and individual reputations. Crises are rarely predictable, and not all issues can be prevented from becoming crises. Therefore, in Crisis, Issues and Reputation, Andrew Griffin provides comprehensive guidance for managing these situations when they occur. Griffin carefully details how corporations can be prepared to response to issues and incidents, including dealing with legal concerns, emergency services, family members, and online and off-line media.

Reputation is about exemplifying corporate values, making good decisions, meeting and exceeding performance standards, and exhibiting good behavior throughout the organization. According to Griffin:

• Organizations should put in place reputation strategies that maintain, enhance, protect, and utilize their reputations to achieve corporate goals and create shareholder value.

• Reputation risks can be grouped into four categories: (1) externally driven issues, (2) internally driven issues, (3) externally driven incidents, and (4) internally driven incidents.

• The management of reputation risks follows a typical life cycle: prediction, prevention, preparation, resolution, and recovery.

• Most important to recovering reputation is showing that performance has returned to expected levels.

• There is opportunity in a crisis to bring about changes that can be transformational for the organization.

To learn more, please visit www.bizsum.com