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Follow on Google News | Clarivoy Unveils Super Ad Study for “The Big Game” with Auto Dealers NationwideStudy to analyze how TV ads lead consumers to dealer websites, influence sales
By: Clarivoy “TV viewing has become increasingly fragmented, which has distorted and complicated how to buy and value TV advertising,” A 2012 study by Google underscored the relationship between TV ads and website visits, finding that more than 65 percent of search impressions are attributable to TV. Auto shoppers often view TV and are concurrently on a mobile device, nearly 77 percent of the time, according to the Google study. Online advertising is considered to be targeted advertising, but with Clarivoy's TV Analytics™ platform advertising can be targeted as well. The platform allows advertisers to identify which networks, shows, days and dayparts drive target customers to websites, dealerships and ultimately influence sales. Clarivoy uses cookieless tracking, enabling the company to capture nearly 100 percent of website traffic while developing anonymous yet detailed viewer profiles. Taken together, the data gives dealers the knowledge needed to make informed decisions about their marketing dollars, both via traditional marketing channels and online. National manufacturers’ The study comes at no cost to the participating dealers and will examine their website traffic and sales data over a 90-day period, beginning when manufacturer ads air during “The Big Game.” Scheduled for release on June 1, 2015, the Super Ad Study will reveal the long-term effects manufacturers’ Auto dealers interested in participating in the study should visit www.SuperAdStudy.com (http://www.clarivoy.com/ About Clarivoy Founded in 2012 by Steve White, Clarivoy offers a TV analytics platform that attributes website visits and sales to TV ad spots so that advertisers can understand how best to maximize their marketing budgets. For more information, visit www.clarivoy.com. End
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