New Bra & Lingerie Shoppe in Springfield Caters to All Women

 
SPRINGFIELD, Mo. - Jan. 21, 2015 - PRLog -- Amelia Madden, a bra and intimates shoppe, opened in the Brentwood Center at 2646 S. Glenstone on October 16.  Emily Crites, Owner, opened the store to ensure all women had a place to go to feel comfortable and confident that they could receive a professional fitting, excellent customer service, and the perfect undergarments without having to drive to St. Louis or Kansas City.

Three of every 5 women are currently wearing the wrong size bra, but that’s only one of the reasons that Crites decided to open a bra and intimates store. The other grew from recognizing a personal need.  She realized one morning, as she was wrestling with an ill-fitting and uncomfortable bra, that what she really needed was an easy, supportive option.  “I needed to open a store where women could purchase beautiful well-fitting undergarments, something so few of them had, to provide a little more confidence during the day without fear that something might slip the wrong way or shift uncomfortably”.  That’s exactly what she has done.

Emily went on to say, “Intimate apparel is a physical manifestation of how we intimately feel about ourselves.  Shouldn't that be amazing, powerful and beautiful?”

Since the inception of Amelia Madden, business has been growing steadily and they are excited to be out in the community spreading the word about Amelia Madden.   In addition to bras and intimate apparel, Amelia Madden also carries sleep wear, delicate wash, intimate accessories such as petal covers, straps, extenders, and more.

Emily was raised in an entrepreneurial family, her father owned pharmacies from before she was born. Emily said, “Growing up, I never knew gender boundaries, the youngest of 3 girls, I was raised to believe in complete equality.  I'm very grateful to my parents for that, as it gave me the confidence to pursue a degree in Chemical Engineering.  After graduation, I entered a workforce that was quite surprising to me.  There weren't a lot of confident women working in the professional realm.  There were some and I've had some amazing role models, but on the whole, women take lower pay and fewer promotions than their male counterparts.  This really bothered me.  I thought about it for a long time and knew that this is what I wanted to do.”

For more information about Amelia Madden, please contact Emily Crites at 417-720-4003, visit the store online at www.AmeliaMadden.com, or on Facebook at www.Facebook.com/AmeliaMaddenBras.

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Industry:Apparel, Shopping
Location:Springfield - Missouri - United States
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