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Follow on Google News | Sweet Protection selects SMAK Strategies for North American PR representationSMAK to lead strategic communications and media relations efforts as Sweet Protection focuses more fully on US market
By: Sweet Protection Already well known in the US among hard core whitewater kayakers for creating top of the line helmets and apparel, Sweet will focus on the snowsports market for the coming months, introducing a complete line helmets designed specifically for skiing and snowboarding. “Sweet Protection represents the pinnacle of helmet and apparel design and construction, and we are thrilled to help them launch here in the US,” said Maria Hennessey, Founder and President of SMAK Strategies. “We consider this a unique opportunity to tell a very compelling story about a brand that is sure to draw a lot of attention from a hardcore community of outdoor enthusiasts.” The Boulder, Colorado-based SMAK Strategies is a boutique public relations and communications agency, offering a full spectrum of media outreach, brand ambassador management, and social media services. With a national reach, SMAK excels at bringing brand stories and awareness to the masses. “We were really impressed with the team at SMAK and feel that they really understand our brand and our goals,” said Hans Gunleiksrud, Sales & Marketing Director for Sweet Protection. “We are looking forward to working closely with them to help Sweet achieve the great level of success we’ve enjoyed in Europe.” Sweet Protection incorporates only the highest quality materials, designs, technologies, and construction into everything they make and their line snowsports, mountain bike, and whitewater products offers uncompromising safety and style. The Grimnir helmet (http://www.sweetprotection.com/ Sweet Protection will be on display at the SIA Snow Show (http://siasnowshow.snowsports.org/ About SMAK Strategies SMAK is a team dedicated to brand building for select clients by providing full-service, customized Public Relations and Marketing services. Offering a high level of personalized service, SMAK integrates creative ideas and strategic planning to deliver exceptional, sustainable results. SMAK’s current roster of fitness and active lifestyle clients includes Sweet Protection, Kari Traa, The North American Handmade Bicycle Show, Harbinger, HumanX, RedHed Tools, Armpocket, and EvoFit. For more information, please visit http://smakstrategies.com End
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