Art of Cool Festival Launches Business Workshop With Help From City Business Leadership

DURHAM, N.C. - Jan. 20, 2015 - PRLog -- Area jazz-focused Art of Cool Festival teams up with local business organizations Downtown Durham, Inc, Durham Visitor’s and Convention Bureau and the Greater Durham Chamber of Commerce to present a workshop tailored to area businesses interested in attracting more business during festival weekend (April 24-26).

The campaign, “The Coolest Campaign” is designed to inform Triangle businesses on how to get involved with the festival and implement strategies that align with festival attendee interests. The campaign features a free workshop on various ways businesses can integrate into the festival programming and marketing schedules. Ways to support the festival through monetary and in-kind donations will be presented as well. The free workshop will be held on January 22, 2015 from 2-4pm at the Durham Chamber of Commerce.

Last year’s festival drew over 4,000 attendees, and this year the number is expected to double. This year’s focus has been to involve the Triangle community, and highlight the “cool” businesses in the area.

“We want the businesses in the area to reap the benefits of data we’ve gathered from the first festival”, states Art of Cool founder Cicely Mitchell. “We  designed the festival to not only expand the audience for jazz-inspired music but also to engage the entire Triangle area by highlighting area businesses. A consolidated effort with area vendors will bring that “wow” factor to keep residents and tourists coming back to the festival year after year”.

Registration for the workshop is free. The three day festival, to be held April 24-26, heads into its second year featuring artists such as: Grammy winner and NC native, Anthony Hamilton; the Godfather of Neo-Soul, Roy Ayers; rising star Avery*Sunshine; and recent Grammy winners Snarky Puppy.

MEDIA CONTENT:

Workshop Registration:

http://www.eventbrite.com/e/the-coolest-campaign-increasing-your-businesss-visibility-during-art-of-cool-festival-2015-tickets-15222728591

The Art of Cool Festival Website:

www.aocfestival.org

The Art of Cool Project on Twitter (https://twitter.com/theaocproject)

The Art of Cool Project (http://www.facebook.com/theaocproject) on Facebook

ABOUT THE ART OF COOL:

The Art of Cool Project is a 501(c)(3) jazz presenting non-profit organization that strives to cross artistic, economic and social boundaries to bring together a diverse mix of people, cultures, experiences and creativity.