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Follow on Google News | Exhibit Surveys CEO to Keynote Lippman Connects Large Show RoundtableEvolving the Sales Process - A Consultative and Data-Driven Approach to Optimizing Exhibitor ROI and Growing the Show
By: Exhibit Surveys Inc. What: Evolving the Sales Process - A Consultative and Data-Driven Approach to Optimizing Exhibitor ROI and Growing the Show To retain and grow revenue, organizers need to adopt a proactive, data-driven approach to drive improvements in exhibitor ROI. By examining exhibit performance through the lens of the exhibitor, organizers can play a greater role in exhibitors’ pre-event planning. Organizers can help optimize some of the tactical drivers of exhibitor ROI, delivering more value to exhibitors in exchange for their event-related expenditures. When: February 12, 2015 Where: Pennsylvania Convention Center, Philadelphia, PA For More Information: About the Large Show Roundtable: The Large Show Roundtable welcomes managers of shows totaling 125,000 net square feet and larger to participate in a facilitated discussion to share best practices. In this one-day meeting, participants (limited to 16) will benefit from six hours of problem-solving facilitated by exhibition expert Sam Lippman, and six hours of networking with peers and selected sponsors. About Exhibit Surveys, Inc. Exhibit Surveys, Inc. has specialized exclusively in providing research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years. The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits, across all major industry sectors, on six continents. Its clients are stakeholders in the face-to-face live event industry, including exhibition organizers, individual exhibitors, private event organizers, industry suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on LinkedIn, Facebook, Twitter, visit www.ExhibitSurveys.com or call 1.800.224.3170 . To download free white papers, go to www.exhibitsurveys.com/ Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks, and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. End
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