Samsung Electronics Unveils Its Vision for Smarter Living at 2015 CES

Jan. 20, 2015 - PRLog -- JOHANNESBURG, South Africa – January 20, 2015 – Under the banner “Creating Possibilities, Shaping the Future,” Samsung Electronics South Africa has unveiled its vision for smarter living at the company’s 2015 International Consumer Electronics Show (CES) press conference. Attended by more than 1,700 industry partners and media, Samsung showcased its next generation devices and services, led by an 88-inch SUHD TV and Samsung’s Milk VR virtual reality video service. With a focus on bringing the future into the home and creating experiences that enhance consumer lifestyles, the 2015 portfolio has already received 36 CES Innovation Awards.

“Delivering great experiences will be our focus in 2015,” said Matthew Thackrah, Deputy MD of Samsung Electronics SA. “More than ever, Samsung is focused on smarter living at the intersection between great technology, content and services. And, it’s our insight – that all innovation has to be focused on the consumer experience – which is underpinning Samsung’s success.”

SUHD TV Takes Picture Quality to New Heights

Samsung unveiled the 88-inch JS9500 TV, powered by a proprietary, eco-friendly nano-crystal display technology and intelligent SUHD re-mastering engine. The SUHD TV is innovative in every way, delivering superior picture quality with stunning contrast, striking brightness, spectacular colour and superb UHD detail.

The SUHD re-mastering engine automatically analyses the brightness of images to minimise additional power consumption while expressing stunning contrast levels – producing images with much darker blacks and an elevated brightness two-and-a-half times brighter than conventional TVs with twice the colour adjustment points.

SUHD TV’s nano-crystal semiconductor transmits different colours of light depending on their size to produce the highest colour purity and light efficiency available today. This technology produces a wide range of more accurate colours, providing viewers with twice the colour adjustment points and 64 times more colour expression than conventional TVs.

Collaborating with 20th Century Fox, Samsung is optimising content to deliver the premium quality of SUHD and give consumers an unrivaled UHD viewing experience. Most recently, Samsung partnered with the Fox Innovation Lab to re-master specifically for SUHD TV the critically acclaimed film, Exodus.

Renowned Hollywood colourist Stephen Nakamura explained to the press conference the importance of SUHD’s colour. “Colour really sets the tone for a movie. It can completely change the mood and the feel,” said Nakamura, who has worked on X-Men, Days of Future Past, Quantum of Solace and Exodus. “I recently re-mastered Exodus for the SUHD TV, and the experience was incredible. It really brought the film to life in ways I never thought possible.”

“Samsung is advancing UHD to the next-generation viewing experience, bringing never-before-seen-on-TV colours to life in your home,” said Ansgar Pabst, Business Lead for TV/AV at Samsung SA.

Samsung also unveiled the result of its collaboration with Yves Behar, the renowned designer and founder of the award-winning design firm Fuseproject. The 82-inch S9W TV is an exquisitely curved panel that sits on a metallic cube, reminiscent of a sculpture, giving any living room the ambience of an art gallery.

Samsung also introduced innovative audio products that give consumers a more dynamic, surround-sound audio experience. Developed by Samsung’s new state-of-the-art audio lab in Los Angeles, California, the WAM7500/6500 deliver a 360-degree sound experience thanks to Samsung’s proprietary ring radiator technology, which enables true omni-directional sound both horizontally and vertically. The WAM7500/6500 fills the room with truly balanced sound. Led by the WAM7500/6500, Samsung plans to expand its audio line-up in 2015, focusing on a range of omni-directional 360 speakers and curved sound bars.

Samsung was joined by Mike Dunn, President of 20th Century Fox Home Entertainment, to announce the launch of the UHD Alliance, which aims to create a unified criterion for premium UHD platforms to ensure that consumers get the best possible UHD experience; the alliance brings together leading Hollywood studios, consumer electronics brands, content distributors, post-production and technology companies.

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