Media Thirst Launches Affiliate Marketing Monitoring and Compliance Services

WASHINGTON - Jan. 19, 2015 - PRLog -- Media Thirst, a digital ad monitoring and risk analysis company, announced today the launch of its complete solution for affiliate marketing quality assurance. Media Thirst’s comprehensive Affiliate Monitoring Services enable affiliate networks to evaluate and manage their third-party affiliate relationships while ensuring that campaigns function properly and support brand-appropriate placements.

“Affiliate marketing plays a critical role in the advertising space, but many affiliate networks struggle to manage their vast network of marketers,” explains Media Thirst president Ian Matthews. “By monitoring and analyzing every element of affiliate campaigns—from the context page on which the ad appears all the way through to the landing page—we can help affiliate networks identify and correct quality issues before they can significantly impact revenue.”

Because of the complexity of the affiliate space, revenue-generating campaign placements while maintaining high-quality experiences is a challenge for many affiliate networks. To help affiliate networks holistically address quality issues, Media Thirst’s affiliate services support affiliate success at every stage in the affiliate lifecycle:

Affiliate Vetting – In-depth affiliate vetting details affiliates’ business and compliance histories, enabling affiliate networks to identify successful partners and avoid potential risks.

Advertising Experience Capture – Once vetted affiliates are onboarded, Media Thirst monitors affiliate campaigns live in the marketplace—capturing campaigns exactly as they appear to consumers—to make sure each context page, ad, and landing page delivers a positive and brand-appropriate experience.

Issue Identification – Tagged, searchable captures, combined with custom curation of relevant data in a straightforward portal environment, enables affiliate networks to easily determine when ads are placed on improperly targeted context pages, identify expired campaigns, detect broken placements and links, pinpoint landing page swapping, and uncover problematic content to support network compliance.

Compliance Analysis – Placements or creative of particular interest can be escalated for in-depth compliance auditing against brand, network, or FTC standards to identify specific compliance concerns.

Communication Support – Affiliate networks can then leverage exportable reports detailing placement and content issues to easily communicate with affiliates and address potential problems.

Affiliate monitoring plays a critical role in ensuring well-performing campaigns that comply with brand and legal requirements. For more information on Media Thirst’s Affiliate Monitoring Services, visit http://mediathirst.com/#!affiliate-services/cekq.

About Media Thirst

Media Thirst brings information and transparency to the entire advertising value chain, with flexible products and proven expertise that support a healthy, thriving digital advertising environment. We capture the entire consumer-ad interaction, analyzing each element from context and creative to redirects and landing page, to help organizations take control of the advertising experience. Visit http://mediathirst.com to learn more.