Free Webinar: Essentials of the Research Professional's Marketing Toolkit

ROCHESTER, N.Y. - Jan. 15, 2015 - PRLog -- Clinical Conductor CTMS is excited to kick-off our 2015 webinar series. Throughout the year we will be hosting a number of webinars on broad ranging clinical research topics. We are thrilled to be able to bring you valuable information from a great number of industry experts from all areas. Our first webinar will be presented by GuideStar Clinical Research Management.

Course Description:

The most successful clinical research programs are managed like a business, yielding optimal financial status and operational efficiencies. Marketing and communications are key in this “business” approach.

But marketing takes strategic planning and a clear vision of where you want your program to be. From gaining internal understanding of the role research plays in the health care organization to achieving community awareness that contributes to enhanced image and recruitment, it’s critical to have a multi-pronged approach to clinical research awareness and promotion.

This webinar will share insights about:

1.) Escalating marketing and communication efforts with internal audiences (physicians, executive leadership, marketing professionals and organizational-wide staff).

2.) Promoting research to external audiences (communities and trial sponsors).

3.) The impact marketing and communication efforts can have on your research program and organization as a whole.

4.) Marketing and communication ideas including a tool box of examples.

5.) How to begin to strengthen your research program through marketing and communication strategies.

6.) Measuring your marketing efforts for optimal recruitment planning.

REGISTER NOW: https://attendee.gotowebinar.com/register/3981194528889533697

Our speakers will be:

Shirley Trainor-Thomas, MHSA
SVP, Business Development, GuideStar Clinical Trials Management

Mary Frances Gregorio
Marketing Manager, GuideStar Clinical Trials Management