TBK Publishing® Releases White Paper on Building Successful Partner Channels

TBK Consult® has applied Osterwalder’s Business Model Generation Framework to explain why most software companies fail when building indirect channels and what they can do to improve their performance.
By: TBK Consult
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Business Model Management
Channel Management
Channel Partners
International Growth
Software Industry


Klampenborg - Copenhagen - Denmark


KLAMPENBORG, Denmark - Jan. 15, 2015 - PRLog -- Osterwalder’s Business Model Generation framework[1] has achieved an impressive acceptance in the market place in a very short period of time. This practical and visually oriented approach to innovation has captured the hearts and minds of business executives, entrepreneurs, consultants, academics, and students worldwide.

The new whitepaper from TBK Publishing® discusses what actions to take when software companies want to find, win, make, keep and grow happy customers through independent channel partners. Using the Business Model Generation approach quickly reveals why most software companies struggle with growing their business through an indirect channel and what they need to do to improve their performance.

"Business Model Generation is a powerful tool supporting the innovation process,” says Hans Peter Bech, the author of the white paper. “For most software companies "the channel” to the market is the most difficult element of a software business to organize effectively and then scale. We hope this whitepaper will encourage the executives of software companies to use the Business Model Framework in identifying ways to become more successful when working with independent channel partners."

This whitepaper "Building Successful Partner Channels: The Business Model in the Business Model" explains the double business model challenge involved in using indirect sales channels. The whitepaper stresses that understanding the business models of our independent channel partners is absolutely essential for designing the partner value propositions and the partner programs required to win and grow our business through independent channel partners.

Read and download the whitepaper here. http://issuu.com/tbkconsult/docs/tbk-wipa-022_01

[1]Osterwalder, A., et al. (2010). Business model generation : a handbook for visionaries, game changers, and challengers. Hoboken, NJ, Wiley.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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About TBK Consult

TBK Consult is an international network of management consultants helping software companies grow locally and globally.

Emma Crabtree

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