Nikou Mohajerani Discusses Business Growth

LOS ANGELES - Jan. 12, 2015 - PRLog -- As the CEO of The Vantage Co., Nikou Mohajerani is well-versed in the area of business growth. “When I first started, I was working 16-hour days just to ensure everything got done,” she said. “Now, business is thriving with a growing client portfolio and we are preparing for further expansion.”

Mohajerani has an ambitious 5-year plan, with intentions to have more than 300 offices open internationally, as well as a non-profit performing arts center in Los Angeles.

Nikou Mohajerani Shares Suggestions for Successful Business Growth

According to Nikou Mohajerani, there are a variety of steps business owners can take to scale their companies, acquire new clients, and position themselves for expansion, though many stumble by following conventional, but shortsighted planning.

“When most entrepreneurs plan new projects, they usually conduct a lot of research and consult with advisors,” explained Mohajerani. “These things really help get businesses off the ground. Unfortunately, their leaders often don’t know what to do next. A healthy business is nice, but it isn’t going to last unless it’s constantly growing.”

One popular option, she says, is to open another office location. “Yet, growth doesn’t always have to be physical in nature,” she indicated. “Licensing products is a cost-effective opportunity, as is diversification. Organizations can sell complementary services and products, or their most accomplished personnel can become paid writers or speakers in their respective industries.”

Other effective options include targeting new markets, securing government contracts, merging with other businesses, and both global and internet expansion. “Social media is another great option,” stated Mohajerani. “Its ever-growing popularity has nearly redefined business growth. These platforms provide unique access to consumers – an entirely different culture. Leaders can post news about new events and specials and the information spreads in seconds. Reach expands even further when considering the possibility of shares and comments. Furthermore, video platforms are ideal for sharing instructional pieces. There are so many possibilities.”

The most important technique, according to Nikou Mohajerani, is systematization. “This is the key to successful business growth, coupled with setting attainable short-term and long-term goals. Match that with a competitive spirit and any campaign or business can be scaled beyond its leader’s wildest dreams.”

Ultimately, the means of growth will depend on the unique needs of individual businesses, as well as their long-term goals, availability of resources, models and philosophies, and more. “What works for one organization may not work for another,” Mohajerani concluded. “It boils down to a delicate balance of planning and risk-taking. No matter what, the results will be worth the effort.”

About Nikou Mohajerani

Nikou Mohajerani is the CEO of The Vantage Co, a company that specializes in dynamic marketing and lead generation services in the Los Angeles area. Representing emerging brands and established Fortune 500 companies, Nikou’s leadership of the company has resulted in its rapid growth and expansion. As an example to others on her team, Nikou fosters a philanthropic corporate culture as a way for the firm to show its appreciation to the community for its success.