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ARMSTRONG FORD OF HOMESTEAD Revolving The Realm Of The American Pop Culture
New models shown at dealership and the concept cars created by fine artists would be a ground-breaking marketing tool designed to trigger buzz and spur sales.
By: Armstrong Ford of Homestead
A renowned nonprofit organization for the visual and the performing arts, The Children’s Gallery and Arts Center based in Homestead, Florida, is joining efforts with a local dealership, Armstrong Ford, for a very innovative community-based cultural event that will take place at the dealership located in the same city, next March 2015. The fine arts exhibition and car show “FORD: THE CAR, THE CULTURE”, will showcase Ford cars masterpieces in their home town, featuring unique artworks created by a well-known group of South Floridian painters and sculptors, in addition to the new models just arrived at the dealership.
Carlos Franco, Arts and Projects Director of the organization said: “When you are a Ford car dealership and you become a patron of visual artists revolving the realm of the American Pop Culture, you are welcoming at large the creative mind and expressions of those representing the industry’s most incredible designs. We could say that the Ford automobile will be vaulted from the noisy streets to the lofty art world. We are very happy with this project, mainly because it has never been done this way in our City, and because we believe it will open many doors for new types of collaboration and community participation. ”.
This innovative project is meant to show the revolutionary transformation of Ford since its creation in 1903 by Henry Ford. This one day exhibition will be sponsored and hosted by the dealership of these famous American cars located at 30725 South Federal Highway, Homestead, FL 33030, from 11:00am to 10:00 PM. Plastic artists invited will feature some of the world’s most spectacularly conceived vehicles ever produced. Ford auto-maker is the fifth largest car manufacturer in the world, and the concept cars created by artists would be a ground-breaking marketing tool designed to trigger buzz and spur sales.
Victor Farinas, General Manager of the dealership and an arts enthusiast said that “A big part of Ford’s culture is to use a participative model of leadership, which puts the use of people’s ideas and suggestions on the forefront. The company has been great success from the era of Henry Ford up to the moment, and we believe that this idea of creating a cultural event in which the whole community is involved, will give every person the opportunity to experience firsthand what Armstrong Ford is all about.”
Artists participating in the exhibition have the “open format” concept, which means total expressive freedom. The show will be about both, Ford the Car for its innovative engineering, comfort, excellent craftsmanship and breakthrough design, and Ford the Culture in which each model could be seen as a unique piece-of-art. The whole event aims to encourage people to rekindle their sense of adventure behind the wheel. Some of these artists are Rodney Jackson, Carlos Franco, Fernando Vallejo, Fred Thomas, Jason Aponte, Alejandra Goldberg, Willy Arguelles, Julio F. Beltran, Edin Gutierrez, Adriano Nicot, Ariel Guerra and Yolyanko Arguelles, Victor and a special performance by Glorimar Muñiz, a very talented actress with a successful career in theatrical and television programs in Puerto Rico. In addition to that, the audience will be able to enjoy several classical performances by members of the Miami Youth for Chamber Music, a nonprofit organization directed by musician Laura Wilcox, and a children's book presentation by author Ivette Vidal.
Armstrong Ford will give their admirers a completely new way of looking at new and existing models being offered during the event, which will be open to the general public, admission free. Other sponsors are WKLG, Inc. -Radio, TC, Stage and Film- and Soriano Brothers, Cuban Cuisine, who will provide food and refreshments.
For more information, call Danny Cruz at 305-247-5112.
Natalie M. Prieto
Page Updated Last on: Jan 21, 2015