Scholarship Asks Gen Z’s Future Marketers to Choose a Brand in Need of Marketing Research

DENVER - Jan. 9, 2015 - PRLog -- “I am a product from a major brand but I am unusable.” “I am an ad and I cost millions to distribute but no one cares.”  “I wish my competitors weren’t so smart.” “Help!  I Need Marketing Research!” This is how the photo captions may read when BuyerSynthesis awards one chosen student $1000 in scholarship money for college, based on identification of a brand that could benefit from (better) marketing research.

The “What Not to Wear”-style submissions must be received by March 15, 2015 and the scholarship will be awarded May 15, 2015. BuyerSynthesis wants to support a future marketer’s education and to get people thinking about the role creatively applied marketing research should play.

“Some say Millennials are the most researched generation in history, but we are turning our attention to Gen Z, in high school and college now. We want to nurture their interests and understand their perspectives,” explains Jennifer Cooper, President of BuyerSynthesis. “This scholarship will allow us to do both.”

Each submission should highlight the student’s abilities to see problems and possibility in the marketplace. The chosen product, service or organization might have ineffective advertising, need a new or improved product, more awareness, a better public image or a way to edge out the competition. Students in high school or college are encouraged to communicate their choice in the most interesting, creative and compelling way possible. This might be a short video, a series of photos, a written essay, or a multimedia combination.

“Business needs smart, creative thinkers. We want to support a student learning the tools to find answers to interesting questions so they will continue to ask more,” says Cooper.

According to the CollegeBoard, higher education cost increases between 2013-14 and 2014-15 were below the level of the previous 5 years, 10 years and 30 years. They still, however, exceeded the 2.0% increase in the Consumer Price Index between July 2013 and July 2014. This scholarship will partly offset this trend for one savvy student.

Entries will be judged on creativity, humor, originality and intellectual content. More information can be found at http://buyersynthesis.com/blueocean/scholarship-2015/.

ABOUT BUYERSYNTHESIS: Since 2002, BuyerSynthesis has grown into a boutique marketing research company with a small yet smart team that helps clients grow top-line revenue through better understanding their buyers.