Business Owner Aims to Teach Other Black Business Owners How to Compete in Business

Being an entrepreneur can be challenging. One business owner believes that there are steps every business owner can benefit from and implement to improve the performance of their product and service.
 
DETROIT - Jan. 5, 2015 - PRLog -- Angela T. Jones’ newest release, “Breaking Through the Black Ceiling” was released in September 2014. Jones, who is the author and CEO of Super Woman Productions and Publishing, dedicated “Breaking Through the Black Ceiling”, to Mark England, who was her stylist, friend and mentor. Mark England, was an acclaimed fashion designer, stylist and businessman from Detroit, Michigan, who was diagnosed with lymphoma and died on January 19, 2014.

Jones' motivation for writing the book came about after noticing how much conversation takes place among black business owners on social media about the lack of support from their own community, yet no one was addressing some of the errors that black businesses were making that were preventing them from being successful and competitive. Jones decided to address some of those issues and felt the best way to make the message available was to take the conversation off of social media solely and put it in bookstores. Jones is aware of how controversial the topic is, and how it may be perceived by her peers in business; however, her goal is to educate black business owners, and urban entrepreneurs in general, about global changes in communication and business that impact every type of business and industry in a frank and honest way.

Jones donates 10% of each book sold to Karmanos Cancer Institute, for cancer research and patient programs, under a Community Partnership in memory of Mark England. The suggested retail price of eBook editions is $9.99 and the paperback version is $29.99. " "Breaking Through the Black Ceiling" is now available as an eBook on Kindle, NOOK, Kobo, Google Play, Google Book and will be released on iBooks in mid January 2015.

About Breaking Through the Black Ceiling

The nonfiction release tackles the topic of buying black in a new world of consumers and why being a black owned business isn’t enough for a business to gain the loyalty of black consumers. There are many reasons why black businesses fail, many of which have nothing to do with the ownership being black, or the perceived lack of financial support from the black community. Jones challenges business owners to think about doing business in a way that will make them more diverse and profitable, take responsibility for identifying consumer needs, improve their business model, and adapt to the evolving global economy.

About Karmanos Cancer Institute

The Karmanos Cancer Institute is a unique, urban-based integrated center of research, patient care and education, dedicated to the prevention, early detection, treatment and eventual eradication of cancer. Karmanos is based in southeast Michigan, in midtown Detroit, and is one of 41 National Cancer Institute-designated Comprehensive Cancer Centers in the United States. In fact, Karmanos is the only hospital in Michigan dedicated exclusively to fighting cancer.

About Super Woman Productions and Publishing

Super Woman Productions and Publishing is a diverse digital media brand in Detroit, Michigan. Products and services include a radio show, merchandise, media training, motivational entertainment and book publishing. Super Woman Productions and Publishing promotes, produces and hosts empowering events throughout the year in Metro Detroit.

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