Fivestar Direct Shares Goal Setting for Giving

KENNESAW, GA – Fivestar Direct executives appreciate the value of giving back to the community and incorporate the 80:20 rule of giving to their company goals.
By: Fivestar Direct
 
KENNESAW, Ga. - Dec. 29, 2014 - PRLog -- Ray, Fivestar Direct’s director of operations, talked about his company’s involvement in a recent Susan G. Komen event as part of breast cancer awareness month. The whole team participated and made a commitment to support the cause by giving back on a weekly basis as well. Ray says, “We continue this support all year long.”

He explained that for the executives within the company, investing in the community has become a centrepiece of their philosophy which has established the firm as a civic leader. Susan G. Komen is of particular interest to the team because breast cancer touches nearly everyone in some capacity.  Ray shares, “We challenge our team members to give back by participating in fundraising events. Susan G. Komen is a great cause and something to which we can all relate.”

Fivestar Direct on Including Giving into the Goal Setting Process

According to Ray, goals are extremely important for his business. This includes objectives for team growth, loss prevention, profits, revenues, customer satisfaction, promotions and more. The director framed goal setting as a way to stimulate professional and personal development, saying that creating objectives is an opportunity to measure success. Without them, it is impossible to know if a business is headed in the right direction.

As part of the goal-setting process for Fivestar Direct, their executives ensure that there is a plan for giving. Ray discussed the 80:20 rule for giving and how this rule has been incorporated into the fundamental ethos of his business. The idea is that those who give receive four times more in return, which equates to an 80:20 ratio. “Although we may not have written our budget based on this principle, it is inherent here within the corporate culture of our company in the approach we take to giving back to the community. What we give comes back to us in multitudes.”

Ray said that it’s not enough for a business to make money. It has to transform and mature to survive.  Part of that transformation is also helping to change the lives of the people who live in the community. According to Ray, “If a company doesn’t plan for giving, it often gets overlooked.”

About Fivestar Direct

Fivestar Direct is a results-driven, privately-owned promotional marketing firm with many years of experience providing consistent growth for their valued clients. They offer exclusive interactive campaigns that increase brand awareness, consumer engagement, and overall profitability. Their history of success in the industry has allowed them to expand into new regions and form important partnerships with new businesses, strengthening their ability to reach different demographics. Their team of branding specialists is equipped with the knowledge and skills to create captivating advertising initiatives, and their dedication to core values has separated them from their competitors. Find out more about how Fivestar Direct helps their clients expand and grow by visiting www.fivestardirect.com.

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Source:Fivestar Direct
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Tags:Fivestar Direct, Kennesaw Georgia, Reviews, Advertising, Marketing
Industry:Advertising, Marketing
Location:Kennesaw - Georgia - United States
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