Ace Management Presents Tips to Maximize Holiday Season

WITCHITA, KS – The holiday season is in full swing and the team at Ace Management is ready to help companies maximize their seasonal goals. With just a few weeks left, the firm’s managers have identified some last-minute marketing opportunities.
 
 
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Dec. 29, 2014 - PRLog -- Brett, the company’s director of operations, stated “Many small- to mid-sized retail companies do 20% to 40% of their business in the last two months of the year. Therefore, to truly maximize this time of year, you need to begin planning by setting goals in September or earlier.” He added that with the holiday shopping season beginning earlier in the year, retailers should be prepared to introduce promotions as early as late October.

“Planning for November and December should center on merchandise. You need to predict which of your products will be the season’s most sought after items,” explained Brett. “You don’t want to fall too short, nor do you want to have so much leftover stock that you lose profits.”

Adding that customer loyalty often drives people to smaller, locally owned businesses, Brett suggested that during the year, companies find opportunities to become part of their communities. “You can donate a product to a local not-for-profit’s fundraiser, or even sponsor an event in order to create brand awareness. At Ace Management, we believe in giving back by volunteering.”

Ace Management’s Last-Minute Holiday Marketing Tips

At this point of the season, Brett indicated that companies still have opportunities to set goals in order to capitalize on last-minute consumers. “Sometimes, people need inspiration for gift giving. Consider arranging your merchandise based on themes, such as gifts for the family, or gifts for him or her. This will help your customers discover ideas for what to give hard-to-please recipients.”

According to Brett, this is an excellent time of year to use social media and email marketing tools to attract customers. “Similar to themes, your message may land in the mailbox or newsfeed of someone who is still in search of gifts,” he said. “Your brand may be the one that catches his or her eye.”

As the season reaches a close, Brett and his team recommend that companies mark down slow-moving merchandise and start to plan for after-season promotions. “Gift cards and cash gifts will always be a go-to gift for particularly challenging recipients. Maximize this final holiday opportunity by advertising early for post-holiday campaigns.”

“Remember, too, that November and December are not the only months in the year,” said Brett. “Focus your efforts throughout the year on building a loyal customer base and establishing your presence in the community. By next holiday season, you’ll have a better strategy for building your brand.”

About Ace Management

Ace Management, Inc. provides a full range of marketing and consulting services, specializing in ingenious approaches for creating brand awareness and new market penetration. They capitalize on exclusive promotional techniques and communication strategies to generate extraordinary, instant results. Then, through their mastery of in-store promotional campaigns, Ace Management, Inc. allows clients to establish a personal rapport with their consumers. Working with a diverse group of clients from a variety of industries, the firm has earned a reputation for creative solutions that produce results. To find out how their unique promotional services can benefit any organization visit www.acemanagementinc.com today.

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