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Downloading Apps Through CauseTap Benefits Nonprofits
Users download fun and useful mobile apps through CauseTap - to the benefit of nonprofit causes.
When users download apps from the app store via CauseTap, participating apps pay a fee, and the lion’s share goes to causes. Causes benefit even when users download free apps, as the fee is not related to the purchase price of an app.
Users can support one or multiple causes, from local schools to national nonprofits, such as ALS Association, DoSomething.org, Kiva.org, and Save the Children.
Each cause offers a unique app discovery experience, enabling supporters to explore new and relevant apps within their own community of people with shared values. Users browse apps recommended by their cause and popular among other supporters. All types of free and paid apps are featured, from games and entertainment to education and productivity.
“We wanted CauseTap to be accessible to people who may not have the time or financial means to support the causes they care about,” said CauseTap co-founder Andrea Nylund. “CauseTap empowers individuals at the grassroots level, while providing nonprofits with a tool for growing support networks, and apps a new channel for engaging users.”
To increase positive social impact, CauseTap enables users to rally friends to support their favorite causes. The app displays a running tally of individual and collective impact. CauseTap is the mobile complement to a school bake sale or a walk-run for a cure.
“For many of us, the world's problems seem impossibly large,” said Premal Shah, president of Kiva, a participating nonprofit. “It's easy to get overwhelmed to the point where we fail to act. But for every problem there is a world of solutions. CauseTap is a powerful tool to discover and connect you to the causes you care about. Change is quite literally in your hands."
CauseTap is a free download via Google Play for Android smartphones and tablets. An iOS version will be released early 2015. Get CauseTap: https://play.google.com/
501(c)(3) nonprofit organizations may join CauseTap at no cost.
CauseTap is the developer of the CauseTap app, an app promotion platform and mobile app. The start-up is located in Brooklyn, N.Y., Austin, Texas, and Milwaukkee, Wis. CauseTap is a trademark of Apps Do Good, LLC. All other trademarks and brands are the property of their respective owners.