iBeacon™ technology upgrades New Year’s Eve shopping experience

PALO ALTO, Calif. - Dec. 24, 2014 - PRLog -- New Year’s Eve! The most wonderful time of the year is finally here. You are running with excitement and anticipation for shopping… And MiiPharos has a shopping story to tell you about advertising marketing.

Isn’t it you are going from store to store to find the perfect gifts for your children, your husband, or your cousins? Or, is it you that you are crossing the avenues to extract the best match that will excite even your most demanding of your buddies during the New Year’s Eve?  But, do all of these make you feel a bit stressed while your time passing by without having any clue on how to decorate your Reveillon dinner or where to find the best offers for your beloved ones?

The fact is that our lives are full of choices and options. As consumers we are called to make decisions and draw conclusions from price and quality to product characteristics to ease and satisfactory usage having full access to information but less and less time to dedicate evaluating every single of it.  What would happen though if we, as consumers could allocate our time smarter, having access to the most relevant information at the point of sale, taking advantage of the most customized, personalized items, products or services according to our own wishes and needs?

And let’s go back now and walk through a different experience while in store.

Imagine that you are in the right place with your shopping bag in one hand and your smart phone on the other.  While you crossing the store you bumped into a liquor store that notifies you using micro location marketing techniques for the best discount. What a nice surprise and offer . Triggered from the discount you enter the store while also an e-coupon is popping up offering half price a delicious French cheese providing you with details such as place of origin, ingredients and a recipe.

What you went through is becoming a reality and in store mobile marketing a fact that will transform our shopping into a personalized in store experience once and for all! With the iBeacon™   technology, the future of promotion is happening now.  The MiiPharos sensor-devices unfold versatile options and customized solutions while walk into a store, transmitting multimedia content, discounts and coupons, subscriptions, reviews and loyalty features, ancillary payments and social media interactions to our smart phones.They broadcast in a range of up to 70 m or even up to 200 m (MiiPharos Zeus model).   With beacons, the visitor can be led to specific spots within a store or mall to come up with the best offers, news and updates. At the same time, the data and the analytics supported are used by the retailers to enhance more their customer’s experience providing them with even more relevant and personalized features and upgrade their in store mobile marketing encouraging brand loyalty, repurchases and overall satisfaction.

MiiPharos mobile marketing platform is recognized as the only turnkey iBeacon™ solution that promises to trigger this new era of proximity marketing for small businesses or brands.  Miipharos celebrates this Season with a limited 20% off special offer, free shipping and money back guarantee in order to trigger and motivate the deployment of the technology and the adoption to make customers’ lives a true, authentic experience.

MiiPharos Inc. U.S. is a member of Kerverus Holding IT Plc. – listed in Stock Exchange Market of Cyprus

Visit: www.miipharos.com

Video: http://youtu.be/4Og0-ZwgWvU