The Year 2015 in Russia Is a Year of Compatible Printing Supplies Market’s Substantial Growth

The year 2015 in Russia shall be a year of super opportunities! It’s time!
 
MOSCOW, Russian Federation - Dec. 24, 2014 - PRLog -- Within the laser office printing segment the annual demand for printing supplies in 2015 will remain the same as in 2014 (in terms of units). But the Russian buyers will be able to spend on them 22-25% less than in 2014 (in usd). What are the Russian buyers going to do?

Group 1. Buyers, who were using cheap compatible printing supplies (cps) in 2014, will continue using cps in general, but will be looking for the cheapest cps.

Group 2. Buyers, who were using quality cps in 2014, will be searching for cheaper cps (up to 50-60% in terms of units)

Group 3. Buyers, who were using oem cartridges, will be searching for quality cps (up to 40% in terms of units).

Group 4. The procurement of cps will grow on the growing market of printing outsourcing (+25% in 2015).

All buyers’ groups listed above already began a search for new cps suppliers. It should be noted that Russian buyers are interested in both quality cps and cheap or super cheap cps suppliers.

In the year 2015 new super perspectives will be opened for compatible printing supplies sellers!

Correct marketing strategy and active labor are a guarantee of every cps seller’s success.

In 2012 8.4 mln. units of compatible cartridges were sold in Russia. The best result so far. Taking into consideration that annual sales of compatible cartridges in 2012-2013 yoy were 8.1 mln. units.  According to our forecast in 2015 compatible cartridges’ sales will be booming! Sales of compatible cartridges will reach 10.3 mln. pcs. (+27%).  Aftermarket will grow too. So toners, chips and drums’ sales will go up.

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Tags:Printer, 2015, Business-inform, Russia, Consumables
Industry:Technology
Location:Moscow - Moscow - Russian Federation
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