BM, Inc. on Interactive Marketing, How It Works, and Hiring

ATLANTA, GA – BM, Inc. specializes in the creation and deployment of interactive marketing services, and the firm’s director of operations described the dynamics of this methodology, and also announced a recent hiring push.
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ATLANTA - Dec. 23, 2014 - PRLog -- “Generally, marketing solutions fall into two categories: passive and interactive outreach,” explained Thomas, BM, Inc.’s director of operations. “Passive, indirect advertising is very broad and generalized, while interactive promotion – our preferred approach – is much more targeted and direct. There are number of benefits associated with this option. Interactive campaigns, for instance, are much easier to measure than their passive counterparts. They effectively build lasting relationships with consumers as well.”

According to Thomas, meaningful consumer connections are precursors to long-term loyalty. This ensures a high likelihood that customers will then refer friends and family to their preferred brands, thereby generating even more business. “We refer to this occurrence as word-of-mouth marketing,” said Thomas. “It’s one of the most effective strategies out there.”

“Word-of-mouth marketing is a kind of primitive social media,” he continued. “Referrals have always significantly influenced business. The trick is to create experiences that impact specific audiences, leaving them wanting more. When people are excited and engaged about something, they tell everyone around them about it. This is exactly what my colleagues and I strive to accomplish.”

Thomas indicated that consumers trust recommendations from their friends and family – oftentimes even individuals they’ve never met – more than they trust any other form of advertising. “For this to be possible, marketers must engage with the public,” he stated. “It’s important to listen to people, accept their feedback, and maintain conversations with them. They won’t spread the word if they don’t feel valued.”

It’s also crucial to give audience members talking point for their conversations with others. This may include superior products and services, for instance, or excellent customer assistance. Thomas indicated that empowerment is essential as well; consumers need different ways to engage in word-of-mouth interactions. Social media has made this easier than ever.

BM, Inc. Director Discusses Hiring Push

“As our reputation for providing head-turning interactive initiatives grows, we at BM, Inc. are faced with an ever-increasing demand for services,” reported Thomas. “As such, we’ve initiated a hiring push to accommodate these needs.”

He said that goal-oriented professionals are sure to find careers at the marketing and consulting services firm both fulfilling and challenging. “We have a lot to offer. Our training and coaching procedures position every team member for merit-based advancement, and our interest in professional and team development ensures that everyone works to their fullest potential. Furthermore, we maintain a great corporate culture and offer a variety of perks, such as exciting travel opportunities,” Thomas concluded. “Anyone interested in applying can do so through the company website.”

About BM, Inc.

BM, Inc. designs creative and interactive consumer events that form lasting, mutually-beneficial relationships between clients and their customers. By offering exclusive consumer incentives and rewards packages, they help businesses stand apart in an increasingly competitive marketplace. Their robust training program equips executives with the tools and confidence they need to plan, create, and execute impressive promotions that generate immediate results. They are a company that is constantly on the rise because of their commitment to integrity and quality in their work, and they have established themselves as true leaders in the promotional events industry.

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Tags:BM Inc, BM Inc Reviews, Atlanta, Georgia, Atlanta Jobs
Industry:Advertising, Marketing
Location:Atlanta - Georgia - United States
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