Hill & Partners Wins Big with 3-of-a-Kind Trade Show Exhibits for Lottery and Gaming Leader GTECH

WEYMOUTH, Mass. - Dec. 17, 2014 - PRLog -- Weymouth, MA (December 17, 2014) – Hill & Partners’ team of branded environment specialists have been across the Atlantic and back for longtime client GTECH as the lottery and gaming heavyweight made its presence felt at three of the world’s premier gaming and lottery expos; G2E (Global Gaming Expo) in Las Vegas, NASPL (North American Association of State and Provincial Lotteries) Annual Conference and Trade Show in Atlantic City, and WLS 2014 (World Lottery Summit) Trade Show in Rome, Italy.

“Our working relationship with GTECH spans nearly 20 years and it has been a true honor to play a role in the amazing growth and success the company has enjoyed, propelling itself to the very top of the lottery and gaming industry,” said Hill & Partners President, Michael McMahon. “From Vegas, to Atlantic City, to Rome, our design team worked hand-in-hand with GTECH these past few months to design three outstanding trade show exhibits that truly captured GTECH’s vibrant company identity.”

G2E, running September 29^th through October 1^st in Las Vegas, brought together the most respected gaming experts and influencers to reveal the industry’s latest trends and insights. At G2E, Hill & Partners worked with GTECH to promote its SPIELO gaming brand.

The event was held at the Sands Expo and Convention Center in Las Vegas. Hill & Partners designed multiple interactive demo product areas, specifically highlighting SPIELO’s casino games and slot machines. In addition, Hill & Partners designed and built a slew of new kiosks that highlight GTECH’s versatile mobile offerings. Hill & Partners created strategic spaces such as the Orange Lounge bar where refreshments were provided throughout the day, and a conference center with a total of seven meeting rooms on two floors. The highlight of GTECH’s branded environment was its VIP Room, leaving a visually enticing imprint of the GTECH brand to all in attendance.

In Atlantic City for the North American Association of State and Provincial Lotteries (NASPL) 2014 trade show, Hill & Partners designed a modern, upscale 50’x60’ custom exhibit representing the sleek atmosphere of a boutique hotel. What resulted was a clean and polished presence spanning 3,000 square feet of space that incorporated multiple product lines in an organized way. Hill & Partners integrated high-end video technology in the form of seamless LED screens embedded into the outer walls of the booth in addition to the interactive product and video demonstration areas. The GTECH booth was buzzing with traffic throughout the duration of the NASPL 2014 show. There were a multitude of high-level conversations and demonstrations in the carefully designed semi-private areas.

The 2014 WLS in Rome, running November 2^nd through November 5^th and held at the Waldorf Astoria Hotel, featured 40 gaming and lottery industry leaders from around the globe exhibiting the latest innovations in technology. On behalf of GTECH, Hill & Partners branded both the exhibit hall exhibit space and private meeting room.

The hotel’s Sala San Pietro ballroom (53'x48' space) with marble floors and priceless artwork was transformed into a complete floor-to-ceiling GTECH branded experience with lounge areas, a refreshment bar, demonstration stations and other interactive areas. The primary objective of the Sala San Pietro ballroom was to host high-quality executive meetings and cutting-edge product demonstrations. Within the exhibit hall, Hill & Partners implemented a custom 7.5’x9’ booth that served primarily for sales conversations and refreshments. The exhibit space was consistently filled with attendees throughout the multi-day event.

Hill & Partners’ three consecutive projects with GTECH spanning two continents continued to cement the Massachusetts-based branded environment specialists as international leaders in the professional design and trade show production industry.

About Hill & Partners

Hill & Partners is a full-service team of branded environment specialists with a network of skilled partners throughout the country and world. Hill & Partners have provided professional exhibit management services that help clients manage and improve the results of their trade show exhibit program for over 19 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar. Hill & Partners, established in 1995, has received numerous awards and accolades including being named by the Boston Business Journal as one of the Boston area's fastest growing companies. For additional information, please call 617.471.7990 or visit www.hillpartners.com.