Sterilyfe USA, LLC surpasses already high expectations during launch into Harris Teeter chain
Sterilyfe recently launched their patented digital advertising hand sanitation kiosk into Harris Teeter Grocery, a Kroger owned company. In the month of November 2014, Sterilyfe began the installation of their 233 store contract.
Sterilyfe USA recently launched their patented digital advertising hand sanitation kiosk into Harris Teeter Grocery, a Kroger owned company. In the month of November 2014, Sterilyfe began the installation of their 233 store contract by placing 2 stations in the vestibules of the initial 13 stores located in southern Charlotte, NC. The reception by the customers and employees coupled with the analytics generated far exceeded their already high expectations. “These stations were designed totally with the customers in mind from the bottom up,” said Keith Haluska, Sterilyfe CEO. “We wanted to design an experience that would add value to the individual shopper while providing a clean and healthy environment as they enter the store. We’re very excited that the results and feedback show we over achieved our already high expectations for this vehicle’s success.”
As the shopper enters the store, they have the option to use the hand wipes provided on both sides of the station as well as the alcohol free foam hand sanitizer dispensed from a faucet below the touchscreen. The 32 inch digital interactive touchscreen dispenses weekly offers to be immediately redeemed inside the store. “The hand sanitation drives the engagement and the value based content updated weekly drives the results,” stated Sean Quinn, President of Sterilyfe USA.
Sterilyfe has hired a third party analytics company, DCI consulting, to validate the performance of these stations. Initial numbers show overall engagement of the station north of 40%, redemption rates averaging in the 40th percentile and reaching as high as 60%, and sales lift against control stores ranging from 12-54% with most items averaging in the thirties. “If you are introducing a new product, this will give the shopper an incentive to get that item on that day,” Demos Ioannou, lead analyst for DCI observed. He added, “Big companies spend millions of dollars putting coupons in newspapers, online, even at the cash register as you are leaving; this idea from Sterilyfe is intuitively superior, and the results show that.”
“Health and Wellness holds an intrinsic value to every shopper,” stated Quinn. “When we can enhance that value with relevant, targeted, and customizable offers at the point of decision in the busy lives of shoppers and do it quickly… we’ve hit a home run. For advertisers, these stations are the brick and mortar gateways to their digital initiatives actually driving engagement and directing shopper activity because the “WIIFM – What’s In It For Me” is there for both parties.”
Sterilyfe USA is a Sarasota, FL based company and holds both the design and utility patents to combining hand sanitation with advertising in any form. Sterilyfe holds contracts and planned channels of expansion in 2015 for grocery, pharmacy, airports, and stadiums.
Sean Quinn, President
Page Updated Last on: Dec 17, 2014