Wisconsin Events Launches All Across Africa Campaign

WEST ALLIS, Wis. - Dec. 15, 2014 - PRLog -- “One of our most exciting accomplishments at Wisconsin Events has been the acquisition of this campaign,” said Angela, the firm’s director of operations. “We’ve earned the reputation as the region’s top marketing and consulting services firm; and I have my team and our innovative approach to advertising to thank for it.”

Angela explained the purpose of All Across Africa as an organization. It develops market-driven work opportunities with the intention of improving the lives of people living in rural areas across the continent. “It’s really amazing,” she said. “The business model provides individuals in poor, rural communities with means of restoring dignity and promoting self-sufficiency.”

This leads to long-term social impact. African communities receive much more than basic assistance, according to Angela. Instead, they receive bundled micro-entrepreneurial support services that include educational and training resources, materials, finance, and market access. This makes for a sustainable and empowering solution to a problem created in part by isolation and poverty. The firm then promotes products created by the All Across Africa artisans to American consumers.

“As a result of our dynamic campaign, we effectively widened the market reach for the artisans who work with All Across Africa,” Angela continued. “We are honored to have had the opportunity to do so.”

Wisconsin Events Director Discusses the Positive Impact of the All Across Africa Campaign

“I’m really proud of everyone from Wisconsin Events who contributed to this initiative,” Angela stated. “Every consumer who purchased items from All Across Africa helped a family in Uganda eat for a week. For extra impact, their personal stories were included on each basket, bag, bowl, and any other handmade item. Considering the skills of our marketing specialists, we had no problem marketing the beautiful products.”

According to Angela, the team generated more than $6,000 in sales over the course of the week-long event. Hundreds of items were purchased, which not only helped Ugandan families, but raised awareness about the plight of poor families on the African continent as well.

“In addition to the wonderful outcomes of this campaign, we won a social media contest for it as well,” Angela concluded. “We simply posted pictures of the event, with Morgan, Lucy, and Megan promoting the products to customers. The contest was a great way to promote the items and the All About Africa brand. It was good exposure for us and our city, too. Morgan, Lucy, and Megan all received goodie baskets for the win!”

About Wisconsin Events, Inc.

Wisconsin Events, Inc. offers full service consulting and marketing services to help clients break into new markets. Using innovative promotional strategies and unique communication channels, the firm builds a relationship between clients and consumers that produces immediate results. Consumers benefit from incentives and exclusive promotions that develop brand awareness and loyalty—strengthening the client's position. With a history of success and flexibility, Wisconsin Events, Inc. maintains a diverse portfolio including small local business and large corporations. If seeking a new way to approach advertising.