Big Business Assured For Real Estate Start-ups With SoftBank’s & News Corp’s Portal Investment

MAYSVILLE, W.Va. - Dec. 14, 2014 - PRLog -- Foreign Investment Rains for the Realty Start-Up, Housing.com

Perceiving the know-how of the huge untapped real estate market scenario, foreign investments have been raining on 2 year old hosuing.com, which has completely revolutionized the real estate market on a global basis. Japan’s SoftBank, in less than a month invested for the third time in India, recently with a whooping funding of around $100 million (Rs.610 crore) in the real estate platform (http://www.zeekin.com/), Hosuing.com, which was started in 2012. With this investment the portal has been valued for $250 million (Rs 1,500 crore). SoftBank has acquired 30% stake for its investment of $70 million. There were more investors which constitute hedge fund Falcon Edge, Russian billionaire Yuri Milner’s DST Global and the existing investors including Helion Venture Partners, Nexus Venture Partners and Qualcomm Ventures. In 2014, when on one hand CommonFloor and Housing have raised money on the other hand Info Edge, the owner of 99Acres has indicated of backing its portal with Rs.750 crore.. In June, Housing.com received Rs 115 crore led by Helion Venture Partners and Qualcomm Ventures with Nexus Venture also participating in the round. CommonFloor received $40 million from Tiger Global in September to fund its expansion into 22 cities in India.

News Corp bought 25% Stake in Realty Start-Up PropTiger.com

New-York based media and information services firm News Corp, owned by Rupert Murdoch, has acquired a 25% stake in the Indian online real estate portal PropTiger.com by investing $30 million (Rs 180 crore). Other Investors constitutes SAIF Partners, Accel Partners and Horizen Ventures who have also invested another $7million (Rs 42 crore) in the company. It was the very first investment of News Corp in India and surprisingly in a 4 years old real estate platform (http://www.zeekin.com/), owned by Elara Technologies Pte Ltd. The deal was made just two months after News Corp decided to buy US property company Move Inc. that runs realtor.com for about $950 million. Currently present in cities of Noida, Gurgaon, Mumbai, Pune and Bangalore, PropTiger, plans to offer its services in 10 more cities including Hyderabad, Chandigarh, Kochi within next six months and to expand its business to 25 cities over next two years.

New Updates on the Real Estate Software (http://www.zeekin.com/) of Housing.com & PropTiger.com

With competition to the core from the mighty giants like MagicBricks & CommonFloor, Hosuing has updated its real estate software (http://www.zeekin.com/) by launching a rent agreement product that help users create and customise a property agreement online and for customers , they can find a home loan customised to their needs. Recently by partnering with Tata Value Homes, they launched a trademarked feature, slice view home booking platform. With the incorporation of this new feature, users could ‘slice’ through each floor, select the flat and book it. PropTiger unlike the cliché business model of gaining financial stability through advertising claims to offer a totally different experience through its well defined real estate software (http://www.zeekin.com/), hand-holding the customer through the entire transaction, from property identification to documentation to the final purchase.

What Has Made the Biggies to Invest in these Real Estate Platforms (http://www.zeekin.com/)?

It will be too generalized of a statement if we say that India will be a $158 billion residential real estate market by 2020, but above that it might have been the quality of the real estate software (http://www.zeekin.com/) on which it runs the whole business. The dedicated platform in general offers a comprehensive ecosystem, which is adaptable to any market fluctuations and at the same time is scalable, irrespective of the country or region. The software is further customizable allowing the incorporation of any spontaneous and futuristic updates without hindering performance of the portal and the loading speed, irrespective of the immense footfalls from across the globe.

What was the Effect?

Beyond the real estate world, the news drove many entrepreneurs to enter the market and start-up real estate platforms (http://www.zeekin.com/) of their own. Choosing the best platform, as always is where the skill of a realtor lies in. Every realtor will have his own outlook of the market, and hence the availability and demanding of a 100% customizable, adaptable and scalable real estate software (http://www.zeekin.com/) is the need of the hour. To drive foreign investments, it should have the quality and allow the futuristic incorporations without much hassle.

How can you own such a Real Estate Platform (http://www.zeekin.com/)?

Zeekin real estate software (http://www.zeekin.com/) makes it possible by primarily focusing on linking with stakeholders in the real estate business by enhancing online opportunities in the real estate industry through the state-of-the-art technology. It offers two different solutions for Marketplace and Agents which empowers complex real estate platforms (http://www.zeekin.com/)

and at the same time give solutions for boutique real estate agencies. It has pioneering tools and functionalities that aid in catering better customer engagement along with best-in-class customer service.

It is indeed cost effective and is highly customizable and scalable based on innovative business models. To ensure that Zeekin’s potential is fully utilized to benefit the real estate entrepreneurs, it provide pre-launch & post-launch training, support as well as assistance whenever the need arises.

Schedule A Demo Now! (http://www.zeekin.com/schedule-demo.html)