MSG91 announces to close direct resellership by January end

Coming month will be the last month for interested parties. Took the decision to limit the competition between existing resellers.
INDORE, India - Dec. 13, 2014 - PRLog -- MSG91’s announcement to limit direct resellership has startled almost everyone who has heard the news.  They started their reseller program in 2010 to widen their reach without having to do it themselves, considering the size of India with its market potential. Currently they have a family of more than 2500 active resellers covering almost all states of the country. Not to forget many white label resellers in different countries covering the globe. This has made them the fastest growing and the most reliable network of SMS resellers.

Official spokesperson confirmed that the last week of January, 2015 will be the last time for interested parties to become their direct-reseller. According to them “We are limiting the resellership program to let our existing partners gain ground. Jan will be the last month, it’s final! Interested parties have to get in now" [@ (]

Why is it a big deal

The SMS industry is blooming because of the resellers. The resellers cover relatively remote locations to the benefit of providers. This lets the provider reach places where they apparently would not have reached. Therefore the decision of closing direct resellership involves high risk.

They provide the best possible atmosphere for anyone who wants to become reseller. Feature like the ready to use website template lets interested parties become reseller even if they doesn’t have a website. This rules out the first and foremost hurdle that people who want to get into digital space face. Once you are done setting up your website, you move on to the white label panel where you can easily manage the clients under you. To add to it, they provide completely white label support. Which saves the amount that one would have spent on building a support team.

This seems to be the last opportunity for the lads in IT to take advantage of completely white label APIs to generate additional income. The brightest benefit is that it can be an extra source of income which requires no initial capital.

The end of journey? Or a new beginning?

When things were going very smooth, this news has come to the shock of many people. But as they say that everything in corporate is planned, experts see this strategy to be playing decoy to something that is cooking inside.

Aniket Jain
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Tags:SMS resellers, bulk SMS industry, White Label Reseller, White Label, SMS APIs
Industry:Business, Technology
Location:Indore - Madhya Pradesh - India
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