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Follow on Google News | Hargrove names Dan Cole as Senior Vice President, Trade Shows and ExhibitsAward-Winning Sales and Trade Show Veteran to Lead Hargrove Growth
By: Hargrove, Inc. With more than 27 years of professional sales and leadership experience, Cole was most recently Vice President of Business Development for the International Consumer Electronics Show (CES) and the organization which produces the Consumer Electronics Association. He began his career in the trade show industry in 1992 as a National Accounts Manager for National Trade Productions, progressing there to Sales Director and went on to hold a number of important executive positions at companies such as Advanstar and Yellowbrix. Cole has won numerous sales and leadership awards including IAEE’s most outstanding sales and marketing executive, the International Business Awards’ most outstanding sales executive, and was recognized by Dealerscope Magazine’s “40 under 40.” A highly sought after writer, speaker and sales trainer in the trade show industry, Cole is enthusiastic about his move to Hargrove. Cole comments, “Hargrove is all about creating an unforgettable experience. I am convinced that they have mastered the power of experiential marketing. They transform trade shows and exhibit design using the same creativity that’s been responsible for larger -than-life immersive events like Presidential inaugural festivities and NATO summits to corporate events as impressive as Bud Light’s Whatever, USA and Nike’s XX9 Air Jordan shoe release. I could not be more excited about this opportunity.” About Cole, Hargrove, COO, EVP Diana Simmons said “Dan Cole brings outstanding, award-winning experience to Hargrove. This is a huge addition for us. I worked with Dan at National Trade Productions, and am very excited about his joining Hargrove leadership team. His insight and background will no doubt help the company grow and enhance our visibility and reach in the industries we serve.” As one of the top general contractors in the United States, Hargrove produces myriad trade shows, events and custom exhibits throughout North America. According to Tim McGill, Hargrove CEO, “Bringing Dan on to the Hargrove executive team is a tremendous coup for our organization. His background is stellar and he brings a wealth of knowledge and experience, which will not only drive our business in the future, but will also greatly enhance our sales and account management team’s effectiveness and professional growth.” End
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