Steven Zale’s Top Trend News for Jewelry / Pantone out-Crayola in!

LOS ANGELES - Dec. 8, 2014 - PRLog -- December 8^th 2014-Los Angeles, CA - The Pantone Institute has named “Marsala” as its color of the year for 2015.  Pantone Color Institute states: “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while it’s grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty-yet-stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.

But is Pantone Color Institute the fashion authority?  The answer is No!  Most people don’t realize that Crayola® is the color of inspiration and master authority.  Surprised?  Crayola® is one of the top ten most recognized brands in the world and is transforming itself as the inspirational color authority. Crayola’s Fuzzy Wuzzy, Mahogany, Chestnut, are the hot exciting hues for 2015 not some boring institute color reference number of wine.  What happen to inspiration? 2 minute recap: people – of all ages and in many markets – are constructing their own identities more freely than ever. As a result, consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more. Trends aren't really the point – Inspiration is! Old status brands are more financial status icons.  The new trend is inspirational. I expect you will see a lot of use of Mozambique & Rhodolite Garnets, commercial qualities of Rubies that will carry the hue, Red Topaz, and some Alexandrite.

About Steven Zale- His timeless, rich designs reflect uniqueness, craftsmanship, and experience that have earned him the most prestigious awards worldwide. Some of his accolades and awards include his Demeter Brand® Colored Stone Necklaces on the Red Carpet for the 2011-2012 Academy Awards, 2009-2014 U.S. Commerce Design Awards, Cosmopolitan Design Award, 2008 Forbes Designer of the Year and two DeBeers “Designer of the Year” awards. Steven’s Designs has been published in the most influential publications worldwide including Vogue, Harper Bazaar, JCK, Lustre, In Style, Seventeen, JQ, Cosmopolitan, Modern Jeweler, Jewelry Couture, Millionaire, Valley, Trends & Colours, Engagement Magazine, Fine Interiors, & DuPont Registry. Steven has been an expert consultant on design, manufacturing, and retail marketing for, The World Gold Council of South East Asia, Diamond Promotion Service USA, PNJ Manufacturing of Vietnam and ASJ Manufacturing of Thailand. Steven has been recently featured on the cover of, Opportunist Magazine, StockRadio, Small Cap Voice, Fox Business News, and the reality show, “The Housewives of Atlanta”.