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Follow on Google News | Black Friday Metrics Show 70 Percent Increase In Abandoned CartsNew cart abandonment index for SMBS provides insight into growing issue
By: Rekko Comparing the results from Black Friday to the prior Friday revealed numbers that illustrate the need for etailers to monitor these metrics more closely. Black Friday Metrics - Average Abandonment Rate - 59.12% (0.1% percentage increase) - Total Carts Abandonments - 21,789 (73.89% increase) - Average # carts abandoned - 436 (73.71% increase) - Total Revenue Lost - $5,917,101 (70.03% increase) - Average Revenue Lost - $118,342 (70.03% increase) The index covers 50 small and medium sized etailers who care about conversion rate optimization. It is completely updated automatically each day and has both aggregate numbers and detailed daily stats. For more information about the Parker Vo Abandonment Index, visit us at http://abandonmentindex.com or call 678-648-1446. About Rekko: Rekko (http://rekko.com) End
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