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Worldwide Groove Corporation Do The Unexpected For "Year of the Groove"
Worldwide Groove Corporation surprise themselves with their December release for the "Year of the Groove" in spite of challenges.
"When we planned out our Year of the Groove, we had a general schedule of what would be released each month," says Ellen Tift, songwriter and vocalist for Worldwide Groove Corporation. "The songs were all written and at various stages of completion, so we planned to finish them as monthly deadlines approached."
Unlike many full time music acts, Worldwide Groove Corporation are creating their "Year of the Groove" releases on the side as they do other music work. And in addition to being busy composing and producing music for their own clients, Ellen Tift also teaches commercial music composition at Belmont University, and Kurt Goebel is the creative director for iV Audio Branding. The unpredictability of other music jobs and tight deadlines has often times caused them to work long hours in order to ensure that they still complete their monthly "Year of the Groove" releases on time. With a sudden influx of other music jobs this Fall, the precariousness of their work load is posing a serious challenge to their production schedule, and at times may cause some to question their ability to follow through and finish out the twelve month commitment.
"In order to be able to do what I do, I'm realizing more and more that speed is of the essence, so we must be smart about the production decisions we make to not sacrifice quality," says Kurt Goebel, producer and programmer for WGC. "The Year of the Groove has helped us refine our process so that we are able to produce quality music in a shorter time since we don't have months to live with our creative decisions." In fact, Goebel states that after producing one version of the track for this new song, Tift voiced concern over the creative direction of it and they completely started over just days before their deadline. "Sometimes these things happen when you are being creative, you need to work out your ideas and they don't all stick," says Goebel.
While Tift admits to questioning her sanity in contriving the Year of the Groove concept, this bold venture has yielded far more than simply garnering radio airplay and gaining new fans. WGC began putting out their monthly music releases in July, and by September their metaphorical dystopian dubstep track "The Legend of the Fall" caught the attention of the Oregon Right to Know organization and was used to promote their ballot initiative before the elections. In October, their fun and quirky electro pop release "Supermodel Astronaut" and its accompanying music video and social media campaign landed them an article on Huffington Post. And while still heavily promoting the Supermodel Astronaut Challenge, WGC continued to stay on schedule, and without much fanfare put out an EP in November featuring three new original electronic chillout instrumental tracks. "Putting out one release a month means we are always working on the next couple of releases, while promoting the previous ones. Even just a month ago, I had no idea we would release a brand new Christmas song for December," says Tift. "I can't believe we had it in us."
Whether Worldwide Groove Corporation have the stamina to finish out this Year of the Groove while continuing all of their other work remains to be seen. However, to date they have put out 12 songs in the first six months, with another 13 songs tentatively slated for release over the next 6 months with styles ranging from dark and epic downtempo to minimalistic house beats to electronic reconstructions of jazz standards. The Year of the Groove singles and EPs are available on iTunes and Amazon, with a running list available in one place on Band Camp: https://wwgroovecorp.bandcamp.com/
ABOUT WGC: Worldwide Groove Corporation are Kurt Goebel and Ellen Tift, specializing in electronic pop and downtempo chillout music production, string arranging, and remixes. Their music has been featured on national television, in independent films, and used in advertising campaigns in the U.S. and Europe.