Automotive Internet Sales and BDC Training Firm Dealer eTraining Celebrates Four Years In Business

Dealer eTraining founder, Stan Sher is excited to celebrate the four year anniversary since launching this national training and consulting firm that specializes in automotive internet sales and business development success for car dealerships.
By: Dealer eTraining
SOMERVILLE, N.J. - Nov. 28, 2014 - PRLog -- It was just four years ago this week that the world would turn upside for automotive Internet sales and BDC expert, Stan Sher. This was the week where Stan decided to start Dealer eTraining ((, an automotive sales training and consulting company. “I evaluated the success that I had in retail and the things I did to get there. It made me realize that there is a need for quality, outside the box training solutions,” says Stan Sher, the 31-year-old founder and president of Dealer eTraining. He added, “Dealer eTraining is a combination of my training, trial, errors and successes combined together to create a success building strategy for automotive dealerships”.

Prior to starting Dealer eTraining, Stan spent six months working in a high level position at an another training firm which he joined after leaving a high level eCommerce and BDC director position at Teddy Nissan, a top performing dealership. The idea for Dealer eTraining came from the blueprint of how the BDC department at Teddy Nissan was built. It was a brand new dealership that was selling over 225 units per month with over 40% of the business being generated from the business development center. The success of the dealership was spotlighted in AutoSuccess magazine ( a few months after Sher left the dealership. Even before that Stan Sher worked as a sales manager and Internet director at a Honda dealership. Arwin Bharaj, a previous General Manager of Stan’s and a client of Dealer eTraining says “Stan is very process oriented and that helped him take the BDC from 35 to over 65 units per month in the first 60 days. I enjoyed watching him grow so much that when Caldwell Toyota needed help we hired Dealer eTraining to fix our processes”.

Stan Sher debuted as a speaker representing Dealer eTraining at the Innovative Dealer Summit in Denver, CO on March 30, 2011 where he spoke about incorporating social media follow up into lead management. He has since spoken at numerous Dealer Associations and automotive industry conferences including AutoCon, Digital Marketing Strategies Conference, Greater New York Automobile Dealers Association and New Hampshire Automobile Dealers Association just to name a few. Stan Sher has also been published in magazines including Dealer Marketing magazine and blogs such as Driving Sales, Dealer Elite and Automotive Digital Marketing. Over thirty dealerships as well as numerous corporations have hired Dealer eTraining over the last few years to provide training and business solutions.

The growth of Dealer eTraining includes partnerships with other companies that offer cutting solutions in digital marketing and recruiting. Dealer eTraining is currently taking another huge step by launching ‘Lead eXaminer’, a key performance indicator tool that evaluates how dealerships handle Internet leads and incoming phone calls. In addition to evaluating leads. Dealer eTraining is offering live coaching sessions to train best practices that increase return on investment immediately. Dealer eTraining offers a holistic approach to automotive sales and marketing by using strategies that fill in gaps that traditional methods offered by other training solutions just cannot do.

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