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Automotive Internet Sales and BDC Training Firm Dealer eTraining Celebrates Four Years In Business
Dealer eTraining founder, Stan Sher is excited to celebrate the four year anniversary since launching this national training and consulting firm that specializes in automotive internet sales and business development success for car dealerships.
By: Dealer eTraining
Prior to starting Dealer eTraining, Stan spent six months working in a high level position at an another training firm which he joined after leaving a high level eCommerce and BDC director position at Teddy Nissan, a top performing dealership. The idea for Dealer eTraining came from the blueprint of how the BDC department at Teddy Nissan was built. It was a brand new dealership that was selling over 225 units per month with over 40% of the business being generated from the business development center. The success of the dealership was spotlighted in AutoSuccess magazine (http://tier10news.com/
Stan Sher debuted as a speaker representing Dealer eTraining at the Innovative Dealer Summit in Denver, CO on March 30, 2011 where he spoke about incorporating social media follow up into lead management. He has since spoken at numerous Dealer Associations and automotive industry conferences including AutoCon, Digital Marketing Strategies Conference, Greater New York Automobile Dealers Association and New Hampshire Automobile Dealers Association just to name a few. Stan Sher has also been published in magazines including Dealer Marketing magazine and blogs such as Driving Sales, Dealer Elite and Automotive Digital Marketing. Over thirty dealerships as well as numerous corporations have hired Dealer eTraining over the last few years to provide training and business solutions.
The growth of Dealer eTraining includes partnerships with other companies that offer cutting solutions in digital marketing and recruiting. Dealer eTraining is currently taking another huge step by launching ‘Lead eXaminer’, a key performance indicator tool that evaluates how dealerships handle Internet leads and incoming phone calls. In addition to evaluating leads. Dealer eTraining is offering live coaching sessions to train best practices that increase return on investment immediately. Dealer eTraining offers a holistic approach to automotive sales and marketing by using strategies that fill in gaps that traditional methods offered by other training solutions just cannot do.