Small BIZ - 5 things to prepare towards Small Business Saturday

Nov. 27, 2014 - PRLog -- Small business Saturday is a date that is always treasured and cherished by most small business owners especially as it a day set aside to remind people of the importance, impact, and benefits of small businesses. Small businesses have been discovered to be the driving force of an economy and they are actually critical to the growth of the economy.

Small business Saturday was created by American Express to allow consumers adore and cherish the actual movers of the economy. And it is specifically created around the holiday season to ensure small businesses are not left out of the benefits inherent in holiday season sales.

For businesses especially small businesses to take advantage of the opportunities small business Saturday provide, there are a number of things to put in place. Whatever name one decides to call them either gimmicks or tips, these promotional ideas are sure to help your business succeed and reap the many benefits of small business Saturday.

DISCOUNTS

Small businesses should prepare their minds on lowering prices on Small business Saturday in order to attract more customers and keep the existing ones. It is also a form of advertising that costs little and all a business owner has to do is to put up a tarp announcing the promo. It is a guaranteed way of generating massive sales.

GIVE OUT SPECIAL COUPONS

Giving out coupons containing freebies or discounts is a gimmick that should be used by every small business or store owner to get sales on small business Saturday. It is advisable to design the coupons early enough to ensure they are ready on or before the D-day.

RUN AN AD CAMPAIGN

It is always good to run ad campaigns few days before small business Saturday as this can help in getting a list of potential customers. Running ads also wets the appetite of potential customers even before small business Saturday and this goes a long way in getting them set for the day.

CREATE SALES OFFERS

Small businesses should prepare their businesses for small business Saturday by creating sales offers that are specially designed for the day. Ensure to specifically indicate that these offers will only be valid for the day. This serves as a form of push to the customers as they realize the offer expires at the end of the day.

COLLABORATE WITH OTHER BUSINESSES

Contacting other businesses and groups such as the chamber of commerce and such other groups and small businesses can actually help achieve the primary goal of small business Saturday - supporting small businesses.

This is a way of rallying the community together to support small businesses and the strength in unity can be harnessed using this strategy.

Small business Saturday is meant to help the small businesses grow and with these few tips and some other ones, this aim can be achieved.

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About the Writer

Tamar Shor is the founder and CEO of Wannabiz, the free Android app

for small business owners to run expert social marketing and online

advertising.

Download Wannabiz today.